Most of us are familiar with the dry heat of Arizona’s deserts and the crowds the Grand Caynon attracts. But, there’s more than meets the eye – Arizona’s growing tech and vibrant startup scene gives ample opportunity for networking and employment in the digital marketing industry.
Some of the leading digital marketing programs across the country are in Arizona, landing students jobs with not only Fortune 500 companies but the top 100 companies of those. Many universities and colleges in Arizona offer cutting-edge digital marketing programs that are aligned with industry demands, ensuring students receive relevant and practical training. Led by industry professionals with real-world experience, students have a vast array of networking opportunities for internships and full-time positions.
Whether you’re drawn to the innovative atmosphere of Arizona State University or the close-knit communities fostered by local colleges, there’s a program tailored to your aspirations in Arizona. Plus, having nice weather all year round doesn’t sound so bad!
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Digital Marketing Degrees in Arizona
With a digital marketing background, you can explore a variety of exciting career paths, each with its own potential for growth and competitive salaries. Roles like SEO specialists, content writers, and PPC specialists are in high demand in Arizona’s flourishing market.
SEO specialists focus on optimizing content to increase visibility and drive traffic, with an average salary of around $55,500. Content writers create engaging content for various platforms, earning about $72,000 on average. Meanwhile, those with higher ranking positions such as Digital Strategist, Digital Project Manager, E-Commerce Developer, Chief Marketing Officer, and VP of Marketing, make upwards of $100,000, not to mention the limitless salary potential once you master social media.
In Arizona, you have a variety of educational paths to enhance your digital marketing skills. You can dive deep with bachelor’s or master’s degree programs that provide comprehensive training, or opt for shorter, targeted courses and certificates that focus on specific skills like social media or SEO. Additionally, digital marketing boot camps and specialized concentrations within broader business degrees are available, offering practical, hands-on learning experiences.
These programs are designed to equip you with the skills needed to thrive in Arizona’s growing digital marketing landscape.
Bachelors in Digital Marketing in Arizona
If you’re trying to find a worthwhile, yet diverse major that will give you plenty of career options once you graduate instead of boogling you down to just one or two choices, a bachelor’s in digital marketing might just be the perfect choice for you. Here are some potential options:
University of Advancing Technology – Digital Marketing Bachelor’s Degree
- Tempe, AZ
- Online + In-person
Program:
Digital Marketing Bachelor’s Degree
Modality: Online or in-person
Location: Tempe, AZ
Tuition: A semester in person costs $12,950 on average while online tuition is $6,950 per 9-credit semester
Program Overview:
The University of Advancing Technology digital marketing degree combines technology skills with the art of marketing for a career that’s both analytical and creative. UAT sets students up for a successful career by teaching necessary skills in social media, search engine marketing, content creation, and targeted digital strategies. Graduates will be able to master this ever-changing landscape and enter positions connected to digital marketing, online advertising, and social media – which are desirable skills for any business.
Grand Canyon University- BA in Social Media
- Phoenix, AZ
- Online
Program:
BA in Social Media
Modality: Online
Location: Phoenix, AZ
Tuition: $485 per credit hour
Program Overview:
With Grand Canyon University’s BA in Social Media you’ll have the luxury of completing your degree from anywhere in the world with a flexible schedule. Social media is a vital aspect to master as a digital marketer and this degree can help prepare students to design, write, and produce content for campaigns, blogs, websites, email marketing, as well as other digital media activities. These skills are high in demand due to the draw of the digital world and could also be useful in launching an entrepreneurial business.
The University of Arizona – Eller College of Management Marketing Major
- Tucson, AZ
- In-person
Program:
Eller College of Management Marketing Major
Modality: In-person
Location: Tucson, AZ
Tuition Price: In-state tuition costs $14,400 on average while nonresidents pay $34,000 annually
Program Overview:
At the University of Arizona, the undergraduate marketing program doesn’t specify if graduates will receive a BA or BS. However, it does provide a robust foundation in general marketing principles along with a selection of electives that specifically cater to burgeoning interests in digital marketing and advertising management. This curriculum is supplemented by a marketing career coaching team, staffed with professionals who bring real-world insights, offering students not only guidance but also valuable industry connections to help launch their careers.
Arizona Digital Marketing Master Programs
Whether you’re interested in gaining a competitive edge or considering a career shift from what you got your bachelor’s in, a master’s degree in digital marketing will help you navigate the ever-changing digital world better than most. These programs offer a focused, in-depth study of digital marketing, far more specialized than what you might find in broader undergraduate business degrees. You’ll dive into advanced topics like analytics, search engine optimization, and digital content strategies, gaining hands-on experience with the tools and tactics that today’s marketing professionals rely on.
Program:
Online Master of Science in Digital Audience Strategy
Modality: Online
Location: Tempe, AZ
Tuition: Not specified, but they have an online calculator to estimate costs.
Program Overview:
ASU’s Digital Audience Strategy Master’s degree might be online, but the education doesn’t differ from a traditional in-person degree, plus your diploma won’t mention that the coursework was remote. This program requires 30 credit hours spread among 10 classes, each of which lasts 7.5 weeks. It’s designed to equip you with the necessary skills to design and implement major digital marketing campaigns effectively. The curriculum focuses on essential techniques such as SEO and social media strategies, providing both theoretical knowledge and practical experience to successfully attract, grow, and engage an online audience.
University of Arizona – Master of Science in Marketing
- Tucson, AZ
- In-person
Program:
Master of Science in Marketing
Modality: In-person
Location: UA’s Eller College of Management in Tucson, AZ
Tuition: Not specifically mentioned, in-state tuition is $14,400 while nonresidents pay $34,000 annually
Program Overview:
UA’s Master of Science in Marketing is the number 8 ranked marketing program in the U.S. with top-ranked professors and takes only 12-16 months to complete. In this time you’ll build integrated marketing communication plans, conduct and analyze market and consumer research, and create relationship marketing campaigns, amongst other things to give you a competitive edge in the digital marketing sphere.
Marketing Degrees with Digital Concentrations
Opting for a digital marketing degree with specific digital concentrations over a general BA in Digital Marketing or a Master’s provides a more tailored educational experience while still gaining a general understanding of marketing as a whole. This could be beneficial for anyone considering a career in marketing, but not entirely set on the digital sphere, as it allows you to explore digital marketing without committing to it entirely.
Arizona State University – Marketing Digital and Integrated Marketing Communications Concentration
- Tempe, AZ
- Online + In-person
Program:
Marketing Digital and Integrated Marketing Communications Concentration
Modality: In-person or online
Location: Tempe, AZ and online
Tuition Price: Average in-state tuition is $11,618 while out-of-state costs $30,592 per academic year.
Program Overview:
At Arizona State University, the Bachelor of Science in Marketing with a concentration in Digital and Integrated Marketing Communications offers students a comprehensive understanding of modern marketing techniques tailored to the digital age. It builds upon knowledge provided in the Marketing BS major by adding a specialized focus in advertising, brand management, and digital marketing. Those interested in becoming an animator, graphic designer, marketing associate, manager, or research analyst, amongst other careers will find this courseload particularly useful.
Maricopa Community Colleges at Phoenix College – Social Media Marketing
- Phoenix, AZ
- In-person
Program:
Social Media Marketing
Modality: In-person
Location: Phoenix, AZ
Tuition: In-state average tuition is $2,070 while out-of-state tuition costs $7,854 per semester
Program Overview:
The Certificate of Completion in Social Media Marketing from Maricopa Community Colleges offers a targeted curriculum designed to enhance skills in strategic marketing areas such as social media, digital communications, and brand management. This program equips students with the necessary tools to develop effective social media campaigns and manage brand communication across various digital platforms. Over the course of the program, students engage with practical and theoretical concepts through courses in marketing and social networking, introduction to social media, and principles of marketing, preparing them for job positions in a growing job market.
Digital Marketing Certificates & Courses in Arizona
Digital Marketing Certificates and Courses are perfect for anyone looking to spice up their marketing game without the long-term commitment of a degree. Whether you’re juggling a busy schedule, wanting to update your skills with the latest marketing trends, or just stepping into the digital marketing world, these programs offer a practical, condensed way to learn.
Gateway Community College – Digital Marketing Course
- Phoenix, AZ
- In-person
Program:
Digital Marketing Course
Modality: In-person (not specified if online classes are available)
Location: Phoenix, AZ
Tuition: $3,900
Program Overview:
The Digital Marketing program at GateWay Community College, developed in collaboration with Promineo Tech, offers a dynamic, project-based curriculum designed to equip students with essential marketing theories and practical skills for entry-level roles in the digital marketing sector. Throughout the 16-week course, students engage with popular advertising platforms like Facebook, Google, and Instagram, and work on real-world projects to build a professional portfolio. This comprehensive training, priced at $3,900, prepares graduates for positions such as marketing coordinator and social media advertising coordinator, meeting the industry’s growing demand for skilled digital marketing professionals.
Arizona Western College – Digital Marketing & E-Commerce Certificate
- Yuma, AZ
- In-person
Program:
Digital Marketing & E-Commerce Certificate
Modality: In-person
Location: Yuma, AZ
Tuition: The cost for this specific certification isn’t mentioned, however, in-state tuition costs $2,960 per semester and out-of-state is $9,770 on average.
Program Overview:
The Digital Marketing & E-Commerce Certificate offered by Arizona Western College will equip students with the skills to attract and engage customers through digital marketing channels like search and email, measure and analyze marketing analytics, as well as demonstrate the ability to build an e-commerce store. It also focuses on the ability to recognize and build customer loyalty to their brand and products which is vital in the online world considering how many products are constantly swarming the internet.
University of Arizona – Digital Marketing Certificate Program
- Tucson, AZ
- Online
Program:
Digital Marketing Certificate Program
Modality: Online with weekly live study sessions
Location: Tucson, AZ
Tuition: $2,750 (discounts are available)
Program Overview:
The University of Arizona’s Digital Marketing Certificate Program is an online ten-week course that offers comprehensive training in digital marketing. Participants will learn essential skills including marketing analytics, SEO, content marketing, and the use of popular digital tools like Google Analytics and HubSpot, culminating in the creation of a Strategic Digital Marketing Playbook. Aimed at professionals ranging from recent graduates to seasoned marketers, the program also provides career support such as resume reviews and LinkedIn optimization.
Digital Marketing Boot Camps in Arizona
While the options for digital marketing boot camps in Arizona may be limited, they’re still a good choice for anyone looking to fast-track their marketing career in the digital landscape. These programs typically offer a flexible schedule with a comprehensive workload – perfect for anyone who’s looking to break into the digital marketing industry but may not have the time or money it takes to commit to a bachelor’s or master’s program.
Arizona State University – Digital Marketing Boot Camp
- Tempe, AZ
- Online
Program:
Digital Marketing Boot Camp
Modality: Online with live instruction
Location: Tempe, AZ
Tuition: $9,000
Program Overview:
The Arizona State University Digital Marketing Boot Camp is an 18-week, part-time program designed to transform students into skilled digital marketing professionals. This comprehensive course offers live, interactive online instruction and covers essential skills such as SEO, social media marketing, digital advertising, and marketing analytics. Over 62% of Fortune 100 companies have hired students from the ASU boot camp program – making this an industry-leading course.
Conclusion
Arizona offers a vibrant backdrop for those looking to dive into or advance in the field of digital marketing. With a variety of degree programs, certificates, and boot camps available, there’s a path for everyone, from those just starting out to seasoned marketers looking to specialize further. The state’s rich educational offerings are complemented by its dynamic economic landscape, home to a growing tech scene and major companies, providing ample opportunities for practical training and career advancement.
