A media marketing degree is a great way to gain the skills and knowledge needed to succeed in digital media and marketing. These programs combine traditional marketing principles with the latest trends in digital media, social media, content creation, and analytics, helping students prepare for careers in modern marketing. Media marketing can encompass a wide range of areas, including social media marketing, print marketing, radio marketing, email marketing, and more. Courses usually cover these topics, along with advertising, media strategy, consumer behavior, and data analysis. Students also get hands-on experience using tools like Google Analytics, social media management platforms, and content management systems. By the end of the program, graduates are ready to create and manage marketing campaigns, understand their audiences, and measure how well their strategies are working.
When it comes to choosing a media marketing degree program, it’s important to consider accreditation. Accreditation means that a program meets certain academic standards and offers high-quality education. Accredited programs are evaluated by recognized accrediting bodies that look at things like the curriculum, the qualifications of the faculty, and how well students are doing. Choosing an accredited program has several benefits. For one, it ensures that your degree will be recognized by employers and other schools, which is important if you want to advance in your career or continue your education. Plus, only students enrolled in accredited programs are eligible for federal financial aid, which can make paying for school more manageable.
Then there’s the online format, which many students are drawn to. One of the big advantages of earning a media marketing degree online is the flexibility it offers. Online programs let you study at your own pace and on your own schedule, which makes it easier to balance school with work, family, and other responsibilities. This is especially helpful for working professionals who want to gain new skills or switch careers without having to leave their current jobs. Online programs also provide access to a variety of resources and networking opportunities. Many online schools partner with industry leaders, giving students chances for internships, mentorship, and real-world experience. The online learning environment encourages collaboration with peers from around the world, which can broaden your perspective and deepen your understanding of global marketing trends.
With a media marketing degree, you can pursue a range of careers in the marketing and advertising fields. Graduates can work as digital marketing specialists, social media managers, content strategists, media planners, or brand managers. As digital platforms continue to grow, there’s an increasing need for professionals who can create and manage digital content, optimize online presence, and analyze digital marketing data.
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Bachelor’s in Media Marketing
A Bachelor’s in Media Marketing is an undergraduate degree that teaches students about the basics of marketing and how to use different types of media to reach people. Students learn about advertising, social media marketing, content creation, understanding consumer behavior, and analyzing data. A Bachelor’s degree prepares students for various jobs in marketing and advertising, such as digital marketing specialist, social media manager, content creator, and media planner.
Arizona State University (Mass Communication and Media Studies, BA)
- Tempe, Arizona
- Online
Program:
Mass Communication and Media Studies, BA
Modality: Online
Location: Tempe, Arizona
Credit Hours: 120 hours
GRE: Not required
Resident Tuition: Request information
Program Overview:
The Mass Communication and Media Studies BA program from Arizona State University provides students with a deep and nuanced understanding of media’s growing influence globally. By exploring media from societal, cultural, historical, political, economic, technological, and legal dimensions, students learn to critically analyze various media forms, including news, sports, and pop culture. This multifaceted approach fosters a comprehensive understanding of media’s impact on society and equips students with the skills to evaluate media accuracy and credibility, as well as its effects on global audiences. Graduates of this program are prepared for diverse career opportunities across communications firms, educational institutions, government agencies, and publishing companies. The curriculum also supports students aiming for advanced studies in fields such as law, medicine, and journalism. With options for on-campus, online, and accelerated learning formats, the program offers flexibility and depth, ensuring students are well-prepared to navigate and influence a career in media.
The Los Angeles Film School (Media Communications)
- Los Angeles, California
- Online
Program:
Media Communications
Modality: Online
Location: Los Angeles, California
Credit Hours: 120 hours
GRE: Not required
Resident Tuition: $60,000.00
Program Overview:
The Media Communications online bachelor’s degree program from the Los Angeles Film School is designed to equip students with the skills needed to excel in digital marketing and communication. By blending traditional mass communication principles with cutting-edge new media technologies, this program prepares students to create compelling content that stands out in the crowded online space. Through a comprehensive curriculum, students will learn to analyze social trends, develop strategic social media campaigns, and master digital journalism techniques, all while leveraging a TechKit® that includes essential hardware and software for content creation. The program spans 120 credit hours and is structured to be completed in approximately 36 months, offering a robust education in media entrepreneurship and digital content production. Students engage with industry veterans via an intuitive online learning platform, participating in interactive webinars and gaining hands-on experience with top-tier equipment and software. This approach ensures that graduates are not only adept at creating impactful media but are also well-prepared for the challenges they will face in the digital communication field.
City University of New York (Bachelor of Arts in Communication and Media)
- New York, New York
- Online
Program:
Bachelor of Arts in Communication and Media
Modality: Online
Location: New York, New York
Credit Hours: 120 hours
GRE: Not required
Resident Tuition: $305-per-credit
Program Overview:
City University of New York’s (CUNY) Bachelor of Arts in Communication and Media online program offers a full interdisciplinary education focusing on both traditional and new media. Students explore how cultural and organizational contexts shape communication practices, ethical considerations, and conflict resolution within the scope of mass media. The curriculum emphasizes developing strategies that address cultural and audience diversity, understanding the global impact of media, and examining critical issues in journalism, advertising, and public relations. Courses also cover practical skills in web design, information architecture, and user research. Graduates of this program are well-prepared for careers in advertising, public relations, broadcasting, journalism, and digital media. The degree also lays a solid foundation for further graduate studies in various professional fields. With articulation agreements facilitating credit transfers from partner institutions and an accessible online format, the program ensures that students can effectively transition into their chosen careers or advanced academic pursuits.
Lynn University (Online Bachelor’s Degree in Communication and Media)
- Boca Raton, Florida
- Online
Program:
Online Bachelor’s Degree in Communication and Media
Modality: Online
Location: Boca Raton, Florida
Credit Hours: 120 hours
GRE: Not required
Resident Tuition: $375-per-credit
Program Overview:
The online Bachelor’s degree in Communication and Media from Lynn University offers a dynamic curriculum designed to prepare students for careers in communications and media. With a focus on advertising, public relations, storytelling, media production, and business communication, this program provides a robust foundation for personal and professional growth. Students benefit from a mobile-friendly, 100% online format that allows them to learn from industry experts, including former reporters, network producers, and PR professionals, who bring real-world insights into the virtual classroom. The program’s hands-on approach equips students with practical skills in creating advertising campaigns, developing social media strategies, and mastering digital video editing. By exploring the intersections of culture, media, and communication, students gain an understanding of how to craft effective messages and engage global audiences. Graduates are well-positioned for a range of career opportunities, including roles in journalism, social media management, advertising, and more.
Webster University (Media Studies (BA)
- Webster Groves, Missouri
- Online
Program:
Media Studies (BA)
Modality: Online
Location: Webster Groves, Missouri
Credit Hours: 120 hours
GRE: Not required
Resident Tuition: Request information
Program Overview:
The Bachelor of Arts in Media Studies from Webster University offers a full exploration of the media field, combining theoretical knowledge with practical experience. This program is designed for students interested in a broad range of media-related careers, including writing, criticism, media law, social media, film and television, and politics. Students build a solid foundation in diverse topics such as media design, delivery, and effects, preparing them to analyze and create media content effectively. Webster’s Media Studies program provides hands-on learning opportunities through internships and a Media Studies practicum, allowing students to gain real-world experience and develop a professional portfolio. This program equips graduates with the skills needed for various roles, including communications specialist, copywriter, social media manager, and more, in an ever-evolving media landscape.
DePaul University (Communication and Media)
- Chicago, Illinois
- Online
Program:
Communication and Media
Modality: Online
Location: Chicago, Illinois
Credit Hours: 192 hours
GRE: Not required
Resident Tuition: $796-per-credit
Program Overview:
DePaul University’s Communication and Media program offers students an education across multiple communication fields, preparing them for careers in the public, private, and non-profit sectors. This major provides fundamental skills in communication and critical thinking, drawing from diverse areas such as Digital Cinema, Journalism, Organizational Communication, and Public Relations and Advertising. Students benefit from an interdisciplinary approach within the College of Communication and the School of Cinematic Arts. The program also includes a 3+3 BA/JD option, allowing high-achieving students to combine their undergraduate studies with law school. For added flexibility, students can complete the final two years of the BA program entirely online, accommodating various schedules and potentially reducing overall time and tuition costs. Coursework spans essential areas such as digital cinema production, media and cultural studies, and public speaking, equipping graduates for roles in advertising, media planning, public relations, and more.
Fisher College (BA in Communication and Media Studies (Online or On Campus))
- Boston, Massachusetts
- Online + Campus
Program:
BA in Communication and Media Studies (Online or On Campus)
Modality: Online or On-Campus
Location: Boston, Massachusetts
Credit Hours: 120 hours
GRE: Not required
Resident Tuition: Request information
Program Overview:
The Bachelor of Arts in Communication and Media Studies at Fisher College provides a robust education in various aspects of communication and media studies, including advertising, public relations, journalism, and video production. Offered both on campus in Boston and fully online, the program equips students with essential skills for success in diverse media and communication roles. With small class sizes and personalized instruction, students benefit from a comprehensive curriculum that includes real-world projects, internships, and concentrated study options in advertising, journalism, public relations, and video production. This program emphasizes hands-on learning and practical experience, preparing graduates for careers across multiple sectors. The curriculum covers fundamental topics such as media writing, public speaking, and communication theory, while offering elective courses that allow students to explore specialized interests.
Media Marketing Masters Programs
Media Marketing Master’s programs are advanced degrees designed for individuals looking to deepen their knowledge and skills in marketing, particularly in digital and media-driven careers. A Master’s degree in Media Marketing can lead to higher-level positions such as marketing director, brand manager, or digital marketing strategist.
The University of Alabama Online (Master of Arts (MA) in Journalism & Media Studies)
- Tuscaloosa, Alabama
- Campus
Program:
Master of Arts (MA) in Journalism & Media Studies
Modality: Online
Location: Tuscaloosa, Alabama
Credit Hours: 31 hours
GRE: Not required
Resident Tuition: $440-per-credit
Program Overview:
The online Master of Arts in Journalism & Media Studies from the University of Alabama is designed for professionals seeking to advance their careers in journalism or media education. This 31-credit-hour program, offered entirely online, provides flexibility to accommodate various schedules and career goals. Students can specialize in areas such as digital media, entrepreneurialism, and social science research, enhancing their portfolios with practical and thought-provoking work. The program requires coursework in core areas such as contemporary journalism issues, journalism history, and communication research methods, culminating in a professional project or comprehensive exams instead of a thesis. Electives allow for deeper exploration of topics like advanced sports writing and mass media law. Applications are accepted year-round, with admissions available for both fall and spring semesters, while summer entry is possible through a non-degree pathway.
Colorado State University Online (Communications and Media Management M.C.M.M.)
- Fort Collins, Colorado
- Online
Program:
Communications and Media Management M.C.M.M.
Modality: Online
Location: Fort Collins, Colorado
Credit Hours: 30 hours
GRE: Not required
Resident Tuition: $774-per-credit
Program Overview:
Colorado State University’s Master of Communications and Media Management (MCMM) is a partially synchronous and online program designed to prepare students for leadership roles in the field of media. This program equips students with the skills to strategically manage traditional and digital communication tools, address ethical issues, and leverage data analytics for effective decision-making. Core courses include Digital Media Research and Evaluation Methods, Digital Media Writing and Production, and Strategic Digital Communication, with opportunities to tailor studies through electives in areas like Corporate Media Ethics, Advanced Professional Writing, and Digital Video Editing. With a focus on collaborative learning, the MCMM program fosters networking and problem-solving among peers while providing access to resources such as LinkedIn Learning and research databases. Graduates are prepared for diverse roles in sectors including corporate communications, media production, public relations, and digital promotions. The flexible format allows students to customize their study to align with career goals, making it an ideal choice for those seeking to advance in marketing, PR, government, or other industries.
Brenau University (Online MA in Communication and Media Studies)
- Gainesville, Georgia
- Online
Program:
Online MA in Communication and Media Studies
Modality: Online
Location: Gainesville, Georgia
Credit Hours: 30 hours
GRE: Not required
Resident Tuition: $845-per-credit
Program Overview:
The online Master of Arts in Communication and Media Studies from Brenau University is designed for professionals aiming to elevate their careers in communication and media. This 30-credit hour program, available entirely online, offers the flexibility to fit diverse schedules and career aspirations. Students can explore areas such as media globalization, film theory, and emerging media technologies, developing both theoretical knowledge and practical skills through engaging coursework. Courses are taught by experienced faculty members who offer hands-on guidance, covering topics such as Media Globalization, Film Theory, and Communication Consulting. The program’s flexible online format allows students to complete coursework on their schedule while acquiring marketable skills crucial for career advancement. Graduates of the MA in Communication and Media Studies can pursue careers in journalism, entertainment, education, and international relations, among other fields. With roles like project management specialist and public relations manager, the degree opens doors to various opportunities in the media industry.
University of Oregon (Communication and Media Studies Master’s Program)
- Eugene, Oregon
- Online
Program:
Communication and Media Studies Master’s Program
Modality: Online
Location: Eugene, Oregon
Credit Hours: 46 hours
GRE: Not required
Resident Tuition: $16,137
Non-Resident Tuition: $44,598
Program Overview:
The University of Oregon’s Master’s Degree in Communication and Media Studies is designed for those looking to deepen their understanding of media’s role in shaping contemporary society. This program, offered by one of the nation’s premier accredited schools of journalism and communication within a leading R1 research institution, provides students the opportunity to work with global experts and conduct cutting-edge research. Students will explore mass media and communication from multiple perspectives, benefiting from a collaborative environment and a tight-knit cohort focused on impactful research. Graduates of the program develop strong analytical and research skills that prepare them for careers in media, government, law, or nonprofit sectors, or for further academic pursuits such as doctoral studies. With a focus on critical thinking and ethical analysis, the program equips students with the tools needed to drive positive change and excel in various professional paths. The hands-on experience and access to advanced technology at the University of Oregon, coupled with the program’s strong emphasis on interdisciplinary study, ensure that students are well-prepared to make significant contributions in the field.
Northeastern University (Digital Media)
- Boston, Massachusetts
- Online
Program:
Digital Media
Modality: Online
Location: Boston, Massachusetts
Credit Hours: 45 hours
GRE: Not required
Resident Tuition: $50,700
Program Overview:
The Master of Professional Studies in Digital Media is a dynamic, hands-on program designed to immerse students in the core creative and technical aspects of digital media. With a focus on design thinking, technical proficiency, and creative expression, this program equips students with the skills needed to excel in various digital media fields. The curriculum features core courses in information development, usability, and narrative structure, complemented by specialized electives in social media, digital media management, or interactive design. Students culminate their studies with a comprehensive final project, which can be pursued individually or in collaboration with a team under the guidance of a faculty advisor. This program offers both full-time and part-time options, accommodating diverse schedules and commitments. Students will engage in team-based assignments, fostering essential project management and leadership skills while networking with peers globally. The curriculum emphasizes collaboration and real-world application, preparing graduates for the collaborative culture of the digital media industry. As a STEM-designated degree, it aligns with current industry needs and supports career advancement in a technology-driven media landscape.
Media Marketing Degrees with Concentrations
Media Marketing degrees with concentrations allow students to tailor their education to specific areas of interest within the broader field of marketing. These programs typically offer various specializations, such as social media marketing, digital advertising, content marketing, brand management, or data analytics.
Temple University (Bachelor of Arts in Media Studies and Production)
- Philadelphia, Pennsylvania
- Online + Campus
Program:
Bachelor of Arts in Media Studies and Production
Modality: Online or On-Campus
Location: Philadelphia, Pennsylvania
Credit Hours: 124 hours
GRE: Not required
Resident Tuition: $20,616.00
Non-Resident Tuition: $35,712.00
Program Overview:
The Bachelor of Arts in Media Studies and Production at Temple University equips students with a comprehensive understanding of both media theory and practice, preparing them for diverse careers in the media industry. This program emphasizes a blend of creative, technical, and critical skills essential for success in fields such as television, radio, music, podcasting, and more. Students engage with a curriculum that includes core courses in content creation, audio and video production, media history, and legal and ethical issues. The program offers concentrations in Media Analysis, Media Business, and Media Production, allowing students to focus on their specific interests while gaining broad experience across media disciplines. The program benefits from its location in Philadelphia, a major media hub, offering abundant internship and networking opportunities.
Program:
Master of Arts (M.A.) in Journalism & Mass Communication – Emerging Media
Modality: Online
Location: Athens, Georgia
Credit Hours: 33 hours
GRE: Not required
Resident Tuition: $21,285
Program Overview:
The online Master of Arts in Journalism & Mass Communication with a concentration in Emerging Media from the University of Georgia is designed for professionals aiming to lead in digital media. This 33-credit hour program, offered entirely online, equips students with advanced skills in interactive digital media, including mobile app design, web development, and digital storytelling. The curriculum focuses on emerging technologies and digital media strategy, preparing students to manage and innovate within the ever-evolving digital landscape. With a structure that allows completion in as little as one year, this program accommodates various schedules while providing in-depth training and practical experience in digital media and design. The Emerging Media master’s program offers flexibility and comprehensive resources, ensuring students are well-supported throughout their studies. Graduates emerge with a robust set of marketable skills, ready to advance in their current roles or transition into new career opportunities.
Southern New Hampshire University (Online Communication DegreeBachelor of Arts (BA))
- Hooksett, New Hampshire
- Online
Program:
Online Communication DegreeBachelor of Arts (BA)
Modality: Online
Location: Hooksett, New Hampshire
Credit Hours: 120 hours
GRE: Not required
Resident Tuition: $330-per-credit
Program Overview:
The Bachelor of Arts (BA) in Communication at Southern New Hampshire University offers a robust online education aimed at enhancing communication skills across diverse platforms and industries. This program equips students with essential abilities in verbal, visual, and written communication, strategic storytelling, branding, and global communication. It is designed to prepare graduates for success in any field by teaching them how to craft effective messages and engage with various audiences. The curriculum features a wide range of courses and allows students to choose from four career-focused concentrations: Business Communication, New Media, Professional Writing, and Public Relations. Students learn from experienced instructors and benefit from a program that covers topics such as social media strategy, global communication, and organizational branding. This comprehensive approach ensures graduates develop both the theoretical knowledge and practical skills needed within the communications field.
Media Marketing Certificates and Courses
Media Marketing certificates and courses offer a focused and flexible way to gain specialized skills in the marketing field. These programs are ideal for professionals who want to enhance their expertise without committing to a full degree program. Whether students are looking to advance in their current role, transition to a new area of marketing, or simply stay competitive in the job market, Media Marketing certificates and courses provide valuable, targeted education that can help them achieve their goals.
Loyola University Chicago (New Media Communication)
- Chicago, Illinois
- Online
Program:
New Media Communication
Modality: Online
Location: Chicago, Illinois
Credit Hours: 9 hours
GRE: Not required
Resident Tuition: $790.00-per-credit
Program Overview:
Loyola University’s New Media Communication Certificate offers an online program designed to equip students with advanced skills in digital media, social media communication, and content production. This part-time certificate, which can be completed in just one year, combines theoretical insights with practical applications, covering essential areas like digital media production, marketing principles, and critical communication strategies. The program features flexible 8-week sessions with a mix of asynchronous and synchronous components, making it ideal for working professionals. Graduates of this certificate will gain expertise in using digital tools and social media platforms effectively, understand the impact of technology on communication, and be prepared for roles such as digital media strategist or social media manager. Loyola’s program also offers career support through its Jesuit network, connecting graduates with valuable resources and job opportunities.
University of Pittsburgh (Digital Media Certificate)
- Pittsburgh, Pennsylvania
- Online + Campus
Program:
Digital Media Certificate
Modality: Online or On-Campus
Location: Pittsburgh, Pennsylvania
Credit Hours: 18 credits
GRE: Not required
Resident Tuition: Request information
Program Overview:
The Digital Media Certificate from the College of General Studies (CGS) at the University of Pittsburgh equips students with essential skills for creating, managing, and communicating multimedia content across various platforms. This 18-credit program offers a blend of core courses and electives from diverse fields such as communications, arts, film studies, and psychology. Students will gain an understanding of how multimedia content—spanning written, audio, and visual formats—can be harnessed to engage and persuade audiences. Students will be able to design and manage digital communication efforts, understand the synergy of design and technology, and create compelling interactive programs.
Boise State University (Online Certificate in Media Content Management)
- Boise, Idaho
- Online
Program:
Online Certificate in Media Content Management
Modality: Online
Location: Boise, Idaho
Credit Hours: 14 hours
GRE: Not required
Resident Tuition: $5,250
Program Overview:
The online Certificate in Media Content Management from Boise State University equips students with essential skills for managing and producing digital content across various platforms. The 14-credit program focuses on digital content management for websites and social media, along with foundational media production skills. Required courses include “Technology for Professionals,” “Professional Writing Basics,” and “Media Law,” while elective options allow students to explore multimedia storytelling, public relations ethics, and global public relations. The certificate is designed for both emerging media professionals and those seeking to enhance their skill set for career advancement. Offered entirely online, the program provides flexibility for working professionals and those switching careers.
Media Marketing Bootcamps
Media Marketing bootcamps are intensive, short-term programs designed to rapidly equip individuals with the essential skills needed for a career in digital marketing and digital media design. These bootcamps typically last a few weeks to a few months and focus on practical, hands-on learning.
Deep Dive Coding (Digital Media)
- Albuquerque, New Mexico
- Online + Campus
Program:
Digital Media
Modality: Online or On-Campus
Location: Albuquerque, New Mexico
Duration: 12 weeks
GRE: Not required
Cost: $10,995
Program Overview:
The 12-week Digital Media Bootcamp from Deep Dive Coding provides an intensive dive into digital media design and production, equipping students with skills in commercial animation, digital game design, and CGI using industry-standard software. Participants will create a portfolio of digital projects to showcase their abilities to future employers. The program is taught by experienced instructors, including Dr. Rod Sanchez, who has worked with major companies like Intel and DreamWorks Animation, and Kasie Cochrane, a creative designer skilled in digital illustration and video production. Completing the bootcamp provides a certificate of completion, with potential credit for prior learning applicable towards future degrees at Central New Mexico Community College.
Columbia Business School (Digital Marketing Intensive (Online))
- New York, New York
- Online
Program:
Digital Marketing Intensive (Online)
Modality: Online
Location: New York, New York
Duration: 6 months, 15–20 hours per week
GRE: Not required
Cost: $6,950
Program Overview:
Columbia Business School’s Digital Marketing Intensive Online Program provides an education in digital marketing, covering essential areas such as display advertising, search engine marketing, social media marketing, and email marketing. Participants will learn to utilize statistical techniques to analyze and optimize campaigns, with a focus on data analytics, AI, and automation. The program prepares students to develop robust marketing strategies and enhance online presence, with a final capstone project allowing them to apply their skills in real-world scenarios.