Our world is increasingly becoming data-driven and the marketing space is no exception. It is important for marketers to know how well or weak their marketing strategies are through analytics. Otherwise, they risk wasting resources on ineffective campaigns and failing to recognize what works, missing opportunities along the way.
Because marketing analytics is crucial for business success, there is a strong demand for professionals in the field.
Whether you want to be a master strategist in growing your brand or shift your career path towards marketing, it’s crucial to learn analysis of market data and how to utilize the insights to your advantage. You can learn this in an in-depth and focused way with marketing analytics degree programs.
Table of Contents
What is a Marketing Analytics Degree Program?
A marketing analytics degree program is a bachelor’s or master’s degree program designed to teach learners the latest methods of collecting and analyzing marketing performance data to achieve optimum results and ROI.
Simply put, it is about learning and leveraging data-driven marketing through cutting-edge analytical tools and industry best practices.
The program equips students to understand and utilize data science in the context of marketing principles. Because it involves science, it employs a quantitative approach like statistics to describe, predict, and prescribe consumer data to identify trends and patterns.
This information is then used to refine marketing strategies and improve performance, ultimately impacting revenues and business growth. The courses in marketing analytics degree programs may differ depending on the degree type and the institution providing it but they typically include the following:
- Fundamentals of Marketing Analytics
- Marketing Research
- Pricing Analytics
- Data Visualization and Storytelling
- Data Extraction and Statistics
- Marketing Analytics Metrics
- Marketing Mix Models
- A/B Tests Experiments
- Machine Learning and AI
- Big Data Analytics and Customer Insights
The courses also include projects and internships to equip students to apply theoretical concepts to real-word scenarios.
Career Opportunities and Salary Range for Marketing Analytics Degree Holders
Finishing a bachelor’s or master’s degree is an advantage if you want to move up to a leadership role or more advanced position in your company. Many marketing professionals enhance their expertise by learning about analytics, given our evolving landscape marked by heavy reliance on data.
To ignore the growing role of data in business decisions and strategies is to choose business and career stagnation. Potential roles in marketing analytics include:
- Marketing Director
- Marketing Manager
- Brand Manager
- Category Manager
- Marketing Operations Analyst
- Data Analyst
- Digital Marketer
- Marketing Research Analyst
- Content Manager
- Social Media Manager
- SEO Specialist
- Advertising and Promotions Manager
- Public Relations Manager
- Agent and Business Manager of Artists, Performers, and Athletes
- Survey Researcher
- Business Teacher Postsecondary
- Public Relations Specialist
- Writer or Author
According to Indeed, an average marketing analyst job pays up to $65,000 annually with top-tier professionals earning twice as much. There is a career growth trajectory associated with it because of its crucial role in growing a brand and business in general.
How to Choose the a Marketing Analytics Degree Program
Choosing the right program for you is a step towards an empowering, enjoyable, and rewarding learning experience. Here is a criteria you can use as a guide to make the right choice.
Curriculum
Choose a curriculum that supports your objectives and provides you with the relevant knowledge and skills enhancement that you need. For example, if you want to master digital marketing analytics, then choose a curriculum that teaches it in an in-depth way and not a program that barely touches on the basics of the discipline.
Cost
The cost will depend on factors like public vs private, in-state vs out-of-state, teaching format, instructors’ credentials, the academic institution’s reputation, etc. The annual fees may range from USD 14,000 to over USD 50,000.
Schedule Flexibility
Identify a reasonable time block you can commit for study. Are you working full-time and will only be able to attend classes around your schedule? Do you need a flexible program that allows you to choose from schedule options? Check out the program’s offer in terms of class schedule flexibility and if you can finish the program earlier or at a later time.
Learning Format
You can choose a program that’s purely on-campus, online or a hybrid of both based on what suits you. Campus-based programs are structured live classes conducted at fixed schedules while online can be live, pre-recorded, or a combination of both.
Degree programs are typically on-campus while some institutions offer a hybrid of on-campus and online classes. The latter requires you to attend live, instructor-led classes on campus and join online classes.
Instructors’ Credentials
Check out the instructors’ education, experience, and expertise. They should have extensive theoretical and practical knowledge of the subjects they teach. Also, research on student reviews and ratings of them in terms of their mastery level, mentoring skills, communication skills, and other hard and soft skills that make them effective instructors.
Learning Environment
Learning becomes more fun and motivating if done in a positive and encouraging environment. Ask around to know about the learning environment, whether on-campus or online, of the program provider you are eyeing. Learning is rewarding in an inclusive and diverse atmosphere that allows everyone to be accepted and respected regardless of their background.
Any hint of discrimination or harassment is a red flag while a program that encourages healthy discussions driven by love for learning is a green one.
Career Support
If a program includes career services like network building, interview coaching, workshops, real-world exposure, and personalized career guidance, then it’s definitely something to consider. It is also a good opportunity for business owners to expand their network and learn about employees’ marketing career goals and how to motivate them as a boss.
Top Marketing Analytics Degree Programs to Explore
Here are the top 25 marketing analytics bachelor’s and master’s degree programs you can consider for your career growth plan. Some of these are management and data science programs with a concentration on marketing analytics.
Highly Recommended
New York University – BS in Marketing Analytics
- 4 years
- In-person
Format: In-person
Required credits: 128 credits
Program length: 4 years
Tuition Fee: $27,440/semester
Coverage:
Applied Data Analytics, Data Visualization, Business Intelligence,
Consumer Behavior, Integrated Marketing Campaigns, Digital Marketing, Web Analytics, MArketing Analytics, Customer Relationship Management, Social Media Marketing and Analytics.
Verdict:
Apart from the prestige, NYU’s marketing analytics education capabilities are evident in their state-of-the-art research and data and AI centers, roster of educators, and alumni. NYU is also well-connected with various industries so you can expect exposure, collaborations, and access to big brands and a chance to intern at a Fortune 500 company.
Robert H. Smith School of Business Master of Science in Marketing Analytics
- 2 or 3 semesters
- In-person
Format: In-person
Required credits: 30 credits
Program length: 2 or 3 semesters
Tuition Fee: No information (contact applysmith@umd.edu)
Coverage:
Statistical Analysis for Marketing Data, Models for Consumer Data, Data Collection Management, Written and Verbal Communication of Findings, Consumer Decision Making, Segmentation and Targeting, Business Policies and Ethics.
Verdict:
A STEM-designated program, RH Smith often holds marketing analytics events and data competitions, ideal for those who love a competitive learning atmosphere. Their alumni are also a culturally diverse lot who are now working in many global brands. Students can get support, coaching, and career guidance.
RH Smith is ranked 13th among public institutions and 23rd according to the U.S. News and World Report, 2025. A whopping 99% of their undergraduates get hired within 6 months of finishing their degree.
Format: In-person
Required credits: 34.5 credits
Program length: No information
Tuition Fee: No information
Coverage:
Data Management and Warehousing, Analytics Design and Applications, Predictive and Causal Analytics, Core Statistics Using Python, Economics and Marketing Strategy for MS Students, Programming for Analytics, Pricing Policies, Professional Communication, Marketing Analytics Project, etc.
Verdict:
The program is STEM-designated and offers professional resources like the Jay S. and Jeanne Benet Career Management Center and the Office of Student Engagement (OSE) for career and networking assistance. You also have the option to take an internship and non-internship track, and you have a good chance at acquiring a scholarship as over 90% of their incoming MS students receive support.
Format: In-person
Required credits: 225 credits
Program length: 5 years
Tuition Fee: $19,159/semester
Coverage:
Applied Data Analytics, Data Visualization, Business Intelligence, Consumer PR Writing and Planning, Crisis Communication, Media Relations Management, Nonprofit Communication, Social Media Communication, Digital Publishing, Digital Media Environments, High-Impact Social Media Concepts, etc.
Verdict:
Drexel University is another highly-ranked school known for their extensive experiential, real-world education to their students. Because they are well-connected, their Cooperative Education Program gives their students an edge with over 90% of them getting hired within a year after graduating. They are also strong on PR education, giving their students the right skills set for those interested in non-profit and PR careers.
Format: Online, hybrid
Required credits: 30 credits
Program length: 12-24 months
Tuition Fee: USD1,005/credit
Coverage:
Marketing Management, Marketing in the Digital World, Customer Value, Introductory Storytelling in Marketing, Advanced Storytelling in Marketing, Advanced Consumer Behavior for Managers, Research for Marketing Insights and Decisions, Customer Experience, Strategic Brand Management, Advertising Management, Advanced Marketing Strategy, Category Management and Shopper Insights, Digital Marketing and Analytics, Social Media Analytics and Strategy, Multivariate Analysis for Consumer Insights, Pricing Strategies and Analytics, Experimental Research, Contemporary Topics, Independent Study, Capstone Project: Marketing Analytics and Strategy.
Verdict:
Dolan School of Business is ranked 17th in Best Grad Marketing Program by and 68th Best Online Master’s in Business Programs by the U.S. News and World Report 2024, 2nd in Best Online Master’s in Marketing Analytics according to AnalyticsDegrees.org. Recently, it ranked #37 among the best undergraduate business schools in the nation by Poets & Quants. It boasts award-winning faculty and offers strong real-world learning in various industries.
Syracuse University – Bachelor of Science in Marketing Management
- 4 years
- In-person
Format: In-person
Required credits: 122 credits
Program length: 4 years
Tuition Fee: $58,440/year
Coverage:
Global Marketing Strategy, Marketing Research and Analytics, Sales Management in B2B Markets, Brand Management, Consumer Behavior, New Product Management, etc.
Verdict:
Syracuse University is a reputable research institution and their Marketing Management Program also leans towards real-world exploration and knowledge application. Their Marketing Career Exploration trip to large New York City firms, clubs like the Whitman Women in Business and other specialty clubs and experiential programming are a great support to their coursework.
Tilburg University – MS in Marketing Analytics
- 1 year
- Hybrid
Format: Hybrid
Required credits: 60 credits
Program length: 1 year
Tuition Fee: No information
Coverage:
Introduction to Research in Marketing, Data Preparation and Programming Skills, Online Data Collection and Management, Pricing and Revenue Analytics, Social Media and Web Analytics, Consumer Research, Marketing Channel Management, Strategic Marketing Management, Master Thesis.
Verdict:
The program offers two track options should you change your focus of interest: Applied Marketing Analytics track and Data Science track. Students can also apply for additional advanced programs or pursue two full master’s degrees with one of their international partner universities LUISS Guido Carli University in Rome, Italy.
NC State University Poole College of Management – Master of Management Marketing Analytics
- 2 to 3 years
- Online + Hybrid
Format: Fully online, hybrid
Required credits: No information
Program length: 2 to 3 years
Tuition Fee: No information
Coverage: No information
Verdict:
The program offers optimum flexibility with online and asynchronous learning and hybrid evening classes. It also provides career coaching and access to their access to the Business Analytics and AI Initiative, its faculty, industry connections and events. It is also ranked in the Top 20 for Business Analytics Programs in the U.S., and is commended by its alumni for enabling work-life balance and helping with internal career promotion mid-course.
Format: In-person
Required credits: 30 credits
Program length: 1 year
Tuition Fee: No information
Coverage:
Marketing Management, Marketing Research, Customer Journey Analytics, AI in Marketing, Analytics for Business Intelligence, Data Analysis and Visualization, Marketing Technologies.
Verdict:
Rutgers makes quality education accessible to many through various financial aids and programs. It is known to be a research powerhouse and a top 15 public university in the US. It is also well-located being close to NYC, well-connected, and provides hands-on, real-world learning opportunities to its students.
Format: In-person
Required credits: 43 credits
Program length: 16 months
Program Fee: USD57,000 (resident), USD89,000 (non-resident), USD93,000 (international)
Coverage:
Enterprise Data Analytics, Descriptive and Predictive Analytics, Machine Learning in Business, Advanced Marketing Analytics, Quantitative Risk Management, Digital Marketing Analytics and Applications, Marketing Management, Strategic Brand Management, Analytical Decision Modeling, Customer-Centric Research and Analytics, Applied Project, etc.
Verdict:
This program offers a packed, leading-edge curriculum designed for today’s evolving industries, including campus connections for enhanced learning. The business school has global partnerships and programs, has maintained its accreditation with the Association to Advance Collegiate Schools of Business (AACSB) for 60 years, and is ranked number 1 by the Princeton Review for MBA Operations programs.
Honorable Mentions
California State University Long Beach – MS in Marketing Analytics
- 1 to 2 years
- In-person
Format: In-person
Required credits: 30 units
Program length: 1-year track (full-time) or 2-year track (part-time)
Tuition Fee: $20,000 (Full-Time California resident), $33,000 (Full-Time Non-California Residents, $24,000 (Part-time California residents), $35,000 (Part-Time Non-California Residents)
Coverage:
Foundation of Marketing, Marketing Analytics and Digital Marketing, Advanced Study Course, Culminating Experience (Capstone project)
Verdict:
Its large and well-equipped campus in sunny Long Beach, STEM-designated advanced program, vast alumni network, corporate network, bootcamps, and full-time and part-time options make it a strong choice for local and international students.
Format: In-person
Required credits: No information
Program length: No information
Tuition Fee: No information
Coverage:
Advanced Market Research, analytical Tools for Marketers, Marketing Strategies and Planning, Consumer Behavior, Marketing Management, Effective Business Communication, Data Mining and Analytics, Web Data Mining, etc.
Verdict:
It has a strong alumni network in Chicago which means you get access to job opportunities and career mentoring in this data driven city. This highly reputable business school also offers Kellstadt scholarships and provides a well-rounded curriculum. Their Entrepreneurship program was ranked 10th nationwide by the Princeton Review in 2024.
Montclair State University – MS in Digital Marketing Analytics
- 16-21 months
- Online + Hybrid
Format: Online and Fully Hybrid
Required credits: 30 credits
Program length: 21 months (online), 16 months (hybrid)
Tuition Fee: No information
Coverage:
Data Wrangling and Analysis, Practicum in Ecommerce, Introduction to Data Mining for Business, Data Visualization, Business Analytics Practicum, Applied Statistics for Business Analytics, Digital Marketing Analytics, Applied Marketing Management, Market Analysis and Customer Insight, Social and Mobile Media: Fundamentals and Analytics, Digital Customer Experience Management, Integrated Digital Advertising, Omni-Channel Retailing, Digital Marketing Strategy and RODMI.
Verdict:
The STEM-designated program is stackable, allowing students to simultaneously have Business Analytics Certificate and Digital Marketing Certificate with credits applied to the Master’s degree requirement, among other professional certifications from Facebook, Google, Hootsuite, HubSpot, etc. It also offers greater flexibility with its learning format options and offers real-world data learning.
Format: In-person
Required credits: 30-36 credits
Program length: No information
Tuition Fee: No information
Coverage:
Value Creation, Marketing Research, Customer Relationship Management, Digital Marketing, Strategic Marketing Planning, Data Mining Using SAS, Predictive Analytics, Customer Intelligence, Research Project, Visual Analytics, Consumer Behavior, etc.
Verdict:
Located in New York, the learning environment is highly diverse and inclusive. The school also provides its students with the exclusive The INSPIRE Program (International Student Professional Readiness Program) for international students and Aspire program for local students to help them successfully gain internship, jobs, and salary outcomes.
Format: Fully Online
Required credits: 30 credits
Program length: No information
Tuition Fee: USD1,067/credit
Coverage:
Ethical Leadership, Marketing in a Global Environment, Marketing Analytics, Driving Business Success with Marketing Analytics, Evaluating Marketing Communications in the Digital World, Data-Driven Customer Acquisition and Retention, Analytics for Brand Management and Customer Experience, Marketing Data Integration to Create Consumer Insights, Culminating Capstone Experience, electives (Prescriptive Analytics for Business, Descriptive analytics for Business, Predictive Analytics for Business, etc.)
Verdict:
This AACSB-accredited online program allows you to earn professional certificates as you progress. It also consistently ranks in the top 20 worldwide in research productivity in marketing of the UT Dallas Top 100 Business School Rankings. Its self-paced format is perfect for full-time employees and also offers tuition ads to eligible students. Penn State also boasts 100 years of distance education, and World Campus has been a leading online learning institution for over 2 decades.
Format: In-person
Required credits: No information
Program length: No information
Tuition Fee: USD1,780 per credit
Coverage:
Social Media and Marketing Analytics, Predictive Analytics, Digital Marketing, Analytics for Decision Making, Marketing Research and Engineering.
Verdict:
They offer the Elevate Program for real-world experience and personalized career mentoring, global connections with their alumni via the Bridge network, scholarships, and financial aid. The AACSB-accredited school has a 90% job placement rate.
Format: Hybrid
Required credits: 36 credits
Program length: 3 Years (part-time), 3 semesters (full-time)
Tuition Fee: no information
Coverage:
Global Financial and Managerial Reporting, Business Analytics, Industrial Economics, Financial Management, Law, Ethics and the Principled Path in Business, Managing for Global Success, Decisions in Marketing Management, Risk Management, Seminar in Business Policy, 2 from Direct Response Marketing, Data-Driven Marketing, Strategic Internet Marketing Analytics, 1 from Advanced Managerial Statistics, Machine Learning for Business, Prescriptive Analytics and Spreadsheet Modeling, Predictive Analytics and Business Forecasting, Big Data and Data Mining.
Verdict:
The program’s curriculum is directed towards enhancing strong analytical and problem-solving skills, preparing students for leadership roles. The Catholic institution is also known for its holistic approach to education, campus sustainability, campus safety, equity and inclusion, and global citizenship.
Format: Online
Required credits: 31 credits
Program length: no information
Tuition Fee: USD 985/credit
Coverage:
Programming for Data Science, Statistical Computing, Introduction to Data Science, Applied Machine Learning, Data Science Project Planning, Data Science Project, Statistical Research Methods.
Verdict:
This program’s online, asynchronous format gives you the flexibility to complete the course at your own schedule and pace. It is also interdisciplinary as it focuses on business, computer science, and statistics – all working in tandem to raise data analysis proficiency in business. There is a two-semester practicum for real-world learning experience.
Mid-Tier Options
Format: In-person
Required credits: 30 credits
Program length: No information
Tuition Fee: https://umdearborn.edu/admissions-aid/graduate-admissions/graduate-tuition-calculator
Coverage:
Introduction to Business Analytics, AI Fundamentals in Business, Marketing Management, Digital Marketing, Marketing Research, Marketing Analytics and AI, etc.
Verdict:
It ticks all the major boxes: cutting-edge education tools, small size classes (1:16 faculty-student ratio), ethnically-diverse students from 86 countries, renowned faculty, extensive alumni network, and nationally ranked yet affordable education.
American University Kogod School of Business – MS in Marketing Analytics
- 12-15 months
- Online
Format: Online
Required credits: No information
Program length: 12-15 months
Tuition Fee: No information
Coverage: Brand Strategy, Integrated Marketing, Marketing Analytics, etc.
Verdict:
The school doesn’t require GRE or GMAT making it more accessible to aspiring students. Students are automatically eligible to apply for a scholarship. This AACSB-accredited institution is ranked 11th Best Online Master’s in Business Analytics by US News and World Report in 2022. Practicums are both online and in-person in Washington DC.
University of North Texas – MBA with a concentration in Marketing Analytics
- 1 to 3 years
- In-person + Online + Hybrid
Format: In-person, online, hybrid
Required credits: 36 credits
Program length: 1 to 3 years
Tuition Fee: est. USD23,900
Coverage:
Advanced Marketing Research and Analytics, Introduction to Data Analytics, Harvesting, Storing, and Retrieving Data, Seminar in Business Ethics and Social Responsibility, Administrative Strategy, Consumer Behavior.
Verdict:
The AACSB-accredited program offers self-paced coursework, and evening classes for schedule flexibility. The institution is also known for its research and developmental programs.
Format: In-person
Required credits: 120 credits
Program length: 4 years
Tuition Fee: $23,800/year
Coverage:
Digital Marketing Analytics, Survey Design, Marketing Research, Applied Marketing Analytics, and consumer behavior.
Verdict:
Being among only 3% of business schools worldwide to earn ACBSP accreditation, you know you’re associating with quality business education. Plus, it has innovative IT labs and networking and data centres that say a lot about how serious they are about data and business.
Format: In-person
Required credits: 33 credits
Program length: 1 year
Tuition Fee: No information
Coverage:
Marketing Strategy, Consumer Behavior, Digital Marketing, Marketing Research and Analysis, Marketing Analytics, Marketing Capstone, Econometrics and its Applications, etc.
Verdict:
This STEM-designated program offers a comprehensive curriculum, career coaching services, real-world data application of core theoretical concepts. They are also AACSB-accredited. They offer accessible tuition fees, and prioritize campus safety and student wellbeing in their multicultural environment, making it a great choice for international students.
Basic Program Options
Western Governors University – MS in Marketing Analytics
- 6 months to 4 years
- Online
Format: Fully Online
Required credits: Min of 12 competency units each term for undergrads. Min of 8 units each term for graduate students
Program length: 6 months to 4 years depending on the student’s time commitment
Tuition Fee: USD4,755 for 6-month terms
Coverage:
Managing Organizations and Leading People, Frameworks for Strategic Decision-Making, Marketing in the Digital Era, Market Research, Market Communications and Storytelling, Product, Price, and Customer Experience, Digital Marketing Science, E-Commerce and Marketing Analytics, Digital Marketing Analytics, Search Engine Optimization, Marketing Experiential Capstone.
Verdict:
This fully-online, flexi-schedule program is ideal for those who want to fast-track their completion (average completion of students is 18 months) because it is competency-based. Tuition fee is also charged per term not per credit enabling students to save on costs. It also provides access to a networking and professional development community.
Format: Online
Required credits: 48 credits
Program length: 22+ months
Tuition Fee: USD455/credit
Coverage:
Foundations of Marketing, Economic Principles for Managers, Ethical and Legal Business Concepts, Financial Decisions for Managers, Social Media and Consumer Behavior, Information Technology for Marketers, Statistics for Marketers, Foundations of Marketing Analytics, Marketing Research, Predictive Marketing Analytics, Data Mining for Marketers.
Verdict:
IWU provides a fully online bachelor’s marketing degree with marketing analytics courses. ACBSP-accredited, it has 100 years of education service and if you prefer a Christian-faith integrated education that lets you study while working, then IWU is definitely worth considering.
Final Thoughts
This ranking only serves as a guide to which programs are worth exploring. It’s still best to compare and rank them based on your terms and what you consider to be your priorities vis-à-vis your objectives and circumstances.
Nonetheless, pursuing a marketing analytics degree beefs up your credentials and equips you with industry-relevant knowledge and skills. If you want next-level professional growth then investing in education is a step in the right direction.
Resources
Hyperlinks and sources: (In content) + https://www.princetonreview.com/business-school-rankings?rankings=best-mba-for-operations
https://www.youtube.com/watch?v=o1JgDU9Czc0 (other youtube reviews https://www.youtube.com/shorts/N0tPwk8tYSg etc)