6+ Texas Digital Marketing Courses (Online & Campus)

Keren Dinkin

Written by Keren Dinkin

Senior Technical Writer & Content Strategist

Updated & Fact Checked: 12.21.2024

Texas offers a variety of digital marketing courses, both online and on-campus, designed to fit your unique schedule and learning style. Many programs provide lifetime access to materials, downloadable resources, and a mix of course formats, including video lessons, written modules, and live sessions.

If you’re ready to step into the fast-growing field of digital marketing, certificate programs in Texas can help you build the skills you need to succeed. Explore local options to find a program that matches your goals and schedule.

Modality: On-Campus 

Credit Hours: 120

GRE: None 

Resident and Non-Resident Tuition: Undisclosed

Program Overview:
This Bachelor of Business Administration in Marketing – Digital Marketing from St. Mary’s University pays particular attention to the changing trends in the industry to accommodate the needs of a digital marketing professional. 

It also covers other necessary areas, like economics, various sciences, and business ethics. However, the program’s primary focus is on covering the nuances of digital marketing in depth. It teaches students how to create and execute social media and content marketing strategies, SEO marketing, and so much more. 

Those who complete this program will have the knowledge and experience needed to meet the demands of a fast-paced organization.

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Modality: On-Campus & Online 

Credit Hours: 12 months 

GRE: Contingent on GPA and Incoming GMAT score

Resident Tuition: $30,100

Non-Resident Tuition: $45,300

Program Overview:
This MS in Marketing program provides foundational knowledge to understand modern-day marketing strategies, including data analytics, social media marketing, search engine optimization, and more. You can also choose from various electives, like Digital Marketing, Selling And Sales Management, Marketing Research And Analysis, and Marketing Communications. 

The digital space is always changing, and this program helps acquaint students with traditional and modern-day communication. Some of the areas covered under this elective include email, search engine marketing, social media, and more. 

The program is available on campus and online, so it’s great for full-time students and working professionals alike.

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Modality: Online

Credit Hours: 30 

GRE: None 

Resident and Non-Resident Tuition: Undisclosed

Program Overview:
Professionals can take their knowledge and experience to the next level with this Master of Science in Digital Marketing and Analytics degree program. It focuses on SEO and social, email, and mobile marketing within the digital space. It takes a closer look at how to solve marketing problems and achieve business goals. 

Students will also learn the various forms of effective communication, optimize processes, and create a sound ecosystem in digital marketing. Needless to say, this course works as an exceptional foundational and advanced learning base for students and professionals.

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Modality: Online

Credit Hours:

GRE: None 

Resident and Non-Resident Tuition: Undisclosed

Program Overview:
Need to advance your skills in digital marketing? The Marketing Certificate program by the University of Texas is an excellent option to consider. It is designed to help students understand marketing theory and practices, strategic planning and management, and market research. 

This certification will give students a strong foundation to build marketing campaigns, analyze target audiences, and launch effective communication and marketing applications.

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Modality: Undisclosed 

Credit Hours: 4-day program 

GRE: None 

Resident and Non-Resident Tuition: $4,950

Program Overview:
This four-day certification program is the one to choose if you want to get a head start in the digital marketing game. It covers Search Engine Optimization and how to make decisions based on that. It also covers Search Engine Advertising, which will help individuals learn how to enhance their company’s position in SERPs. Furthermore, it covers content marketing and web analytics. 

Students also learn about social media marketing and the various strategies used to maximize engagement. This will help students communicate effectively and put themselves ahead of their competitors.

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Modality: Undisclosed 

Credit Hours: 4-day program 

GRE: None 

Resident and Non-Resident Tuition: Undisclosed

Program Overview:
Companies are realizing the importance of digital marketing, which has caused them to enforce various checks, including a grip on cutting-edge technology. The best way to ensure you’re up-to-date on the latest trends is a digital marketing certification program. 

This one from Texas State University covers pay-per-click (PPC), SEO, social media, and email marketing. And since you have to undergo the Online Marketing Certified Associate (OMCA) certification exam, it would add significant value to your portfolio.

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Digital Marketing Courses and Certificates in Other States

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