Did you know that the average annual salary for digital marketers is around $65,520, with experienced professionals making up to $106,201? A degree in digital marketing can help you unlock these earning potential opportunities, offering a well-rounded education that goes beyond just technical skills. Degrees cover everything from general education courses in humanities and sciences to deep dives into advanced marketing strategies, helping you develop critical thinking, communication, and problem-solving skills.
For professionals aiming for the upper echelons of digital marketing, a degree offers both opportunity and stability. Over the long term, graduates benefit financially, as data shows degree holders enjoy higher earning potential compared to peers with alternative credentials. In addition, large organizations frequently value degrees as an indicator of readiness for responsibilities like managing extensive teams or orchestrating expansive marketing efforts.
If you’re looking to level up your career, explore top institutions in Tennessee offering Bachelor’s and Master’s programs in digital marketing. It’s the perfect way to gain the expertise needed to thrive in this fast-growing field!
Bachelors in Digital Marketing in Tennessee
A bachelor’s degree is typically a full-time, 4-year program. These need at least 120 credits to complete. A bachelor’s degree covers a wide range of subjects that require active class participation and the timely submission of assignments. With a focus on critical thinking, effective communication, and problem-solving, this program prepares you for a variety of career paths in a growing industry.
Educational Requirements
- High school diploma or GED
- Transcripts from previous education (typically a GPA of 2.0-3.0)
- Some schools may require SAT/ACT scores (varies by program)
Experience
- No prior marketing experience is necessary, though internships or volunteer work can strengthen your application.
Application Process
- Complete an online application form
- Submit high school transcripts
- Provide letters of recommendation
- Write a personal statement or essay
- Submit SAT/ACT scores (if required)
- Interview (optional, depending on the program)
If you’re ready to take the first step towards a digital marketing career, Tennessee is home to top universities offering Bachelor’s programs to get you there.
Modality: Online
Credit Hours: 120
GRE: Contingent on GPA
Resident & Non-Resident Tuition: $9,950
Program Overview:
This bachelor’s degree from ETSU teaches marketing principles, strategies, and techniques. It also covers consumer behavior, market research, advertising, and campaign management. Through this intensive program, students learn how to target and engage customers effectively. They will also discover how to research markets, identify unique propositions, add value to the brand, and sell products or services through different channels.
Moreover, students who enroll in integrated marketing communications will understand how to coordinate and align various marketing channels while studying communication tools that can deliver a cohesive message for the brand.
ETSU’s marketing degree enables students to gain valuable knowledge and versatility, paving the way for a successful digital marketing career.
Modality: On-Campus
Credit Hours: Undisclosed
GRE: Contingent on GPA
Resident & Non-Resident Tuition: Undisclosed
Program Overview:
The Business Administration in Marketing course teaches students how to create compelling messages and sell more goods and services with the right channels.
The business administration course has a marketing focus that exposes students to a wide range of business marketing experiences through hands-on projects and the capstone course. Participants get to build websites, craft marketing plans, mine data, and more. This helps them prepare for different roles in marketing.
Those who want to make the most of their marketing program can earn minor degrees in Communication Studies or Entrepreneurship. These allow them to diver deeper into subjects like digital media, journalism, and public relations.
Modality: On-Campus
Credit Hours: 120
GRE: Contingent on GPA
Resident & Non-Resident Tuition: Undisclosed
Program Overview:
Students who want a keen understanding of marketing would do well to consider Tennessee Tech. Its marketing major is designed to offer students a broad understanding of product management, distribution, promotion, and pricing processes.
Course participants also learn how to strategize and create meaningful and cohesive messages for a successful campaign. Those who complete the program can work in brand management, sales, advertising, retail, industrial and digital marketing, marketing research, customer service, and more.
Although the program focuses on marketing as a whole, its lessons include the study of manufacturers, wholesalers, retailers, small businesses, service firms, and non-profit organizations.
Tennessee Digital Marketing Masters Programs
A master’s program is ideal for university graduates, marketing professionals, and employees who want to switch careers. Considered formal programs, master’s are typically 1 to 2 years long depending on your college of choice. In most cases, they are hybrid, making them suitable for those with busy schedules.
Educational Requirements
- A completed Bachelor’s degree (in marketing, business, or a related field)
- Minimum GPA requirement (typically around 3.0)
- Some programs may require a background in business or marketing
Experience
- 1-3 years of professional marketing experience is generally expected, but some programs may accept students without work experience.
Application Process
- Submit an online application
- Provide undergraduate transcripts
- Include 2-3 letters of recommendation
- Write a personal statement or essay
- GMAT/GRE scores (may be required by some universities)
- Interview (optional, depending on the program)
Here are some master’s digital marketing courses in Tennessee:
Modality: On-Campus
Credit Hours: 32
GRE: Contingent on GPA
Resident Tuition: $26,377
Non-Resident Tuition: $52,061
Program Overview:
Passionate marketers will love studying at the University of Tennessee. Their master of science in marketing program has an industry-focused curriculum. It helps students develop marketing skills like decision-making, analyzing data, managing and marketing digital and social media, customer and brand management, and strategy formulation and execution.
The program also involves personal mentorship. Industry experts focus on students’ careers through planning and professional development. These mentors help them develop critical skills while cultivating useful professional connections.
Modality: On-Campus
Credit Hours: 10 months
GRE: Contingent on GPA
Resident & Non-Resident Tuition: $68,500
Program Overview:
Vanderbilt’s Master of Marketing employs a balanced approach to education. They focus on accomplishments, social responsibility, and interpersonal and creative skills, enabling students to realize their leadership potential.
Vanderbilt’s marketing faculty are experts in cutting-edge marketing strategies, consumer research, and market analysis, ensuring every student gets the attention they need. This allows the college to offer top-notch education.
According to Vanderbilt, most course participants receive an offer in their chosen field within 6 months of graduation. Graduates receive qualifications that empower them to work with a wide range of organizations, from international giants to entrepreneurial startups.
Digital Marketing Degree in Other States
New Mexico
New York
Oklahoma
California
Louisiana
Florida