6+ New Jersey Digital Marketing Degrees (Bachelor + Masters)

Keren Dinkin

Written by Keren Dinkin

Senior Technical Writer & Content Strategist

Updated & Fact Checked: 12.21.2024

Individuals looking for a more traditional path may want to consider a degree in digital marketing where you’ll learn everything you need to know about content creation, social media, web development, e-commerce, digital marketing strategies, email marketing, and more. 

Digital marketing degrees in New Jersey go beyond technical expertise, fostering leadership capabilities and strategic thinking. Coursework focuses on aligning marketing strategies with broader business goals, teaching students to think critically and plan at a high level.

With an average salary of $62,906 per year, digital marketing professionals in New Jersey see a significant pay range. Entry-level roles begin at $42,951, and with experience, professionals can earn up to $92,133. Earning a degree in this field not only boosts your earning potential but also offers career advancement opportunities, including leadership positions and increased job security.

Bachelors in Digital Marketing in New Jersey

For those starting their digital marketing careers, a Bachelor’s degree offers the solid foundation needed to succeed. These programs usually take four years to complete and combine marketing theory with practical skills like SEO, social media management, and digital advertising. Many schools also offer flexible online or hybrid options, so you can tailor your learning experience to fit your lifestyle.

Educational Requirements

  • High school diploma or GED
  • Transcripts from previous education (typically with a GPA of 2.0–3.0)
  • Some schools may require SAT/ACT scores (varies by program)

Experience

  • No prior professional marketing experience is necessary, but internships or volunteer work in marketing can strengthen your application.

Application Process

  • Complete an online application
  • Submit your high school transcripts
  • Provide letters of recommendation (typically from teachers or mentors)
  • Write a personal statement or essay
  • Some programs may require SAT/ACT scores or schedule an interview

New Jersey is home to several well-regarded universities offering Bachelor’s degrees in Digital Marketing. These programs offer the perfect starting point for anyone looking to break into the field and gain essential marketing skills.

Program: 
Bachelor of Science in Marketing

Modality: In-person

Location: New Brunswick, NJ

Tuition: Residents: $9,912, out-of-state: $16,860 per semester

Program Overview:
Rutgers University’s BS in Marketing prepares students for careers as advertising account executives, copywriters, public relations directors, media planners, and more. They also offer digital marketing as its own separate major, although substantial information regarding that may have to be discussed with an advisor. Students have the opportunity to work with industry professionals at global marketing agencies on Madison Ave, startup companies, as well as across various industries in popular cities like New York, Philadelphia, and the tri-state area; giving them a competitive edge in the job market post-graduation.

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Program: 
B.S. in Business Administration Marketing

Modality: In-person, option for online classes

Location: Montclair, NJ, or remotely

Tuition: Residents: $7,382.85, out-of-state: $12,062.85 per semester

Program Overview:
Montclair State University’s B.S. in Business Administration Marketing focuses on understanding how customer perceptions and preferences evolve and how to position products or services in this ever-changing environment. The foundation of business administration will teach students how to successfully operate any business and provide a fundamental understanding of how to grow and attain a clientele. With real-world internships, co-ops, live case studies, and consulting projects, students will learn how to blend creativity with rigorous situations and data analysis to develop insightful strategies that catch the attention of buyers and consumers. Plus, small class sizes help students stay engaged with peers, faculty, employers, and corporate partners.

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Program: 
Bachelor of Science in Business Administration in Marketing

Modality: Online and in-person classes are offered

Location: South Orange, NJ, or remotely

Tuition: $25,190 per semester 

Program Overview:
Seton Hall University’s BSBA in Marketing offers both in-person and online classes, in addition to flexible completion times to save money. Their stats don’t lie with a 95% job placement post-graduation, 76% of students completing at least one internship, ranked #1 for leadership development programs nationally, and 90 market research projects completed – students will graduate at the top of their game. Classes are centered around real-world, practical assignments and aim to get every student engaged instead of your typical lecture style halls. Seton also offers electives like international marketing, branding, pricing, sales marketing, etc. to cater to individual interests.

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New Jersey Digital Marketing Master Programs

Already have a Bachelor’s degree? Pursuing a Master’s in Digital Marketing can expand your knowledge and keep you ahead in a fast-evolving industry. Advanced programs focus on areas like digital strategy, analytics, and consumer behavior, preparing you for more complex roles and leadership positions. With these additional skills, you’ll be equipped to tackle higher-level responsibilities and guide teams through digital marketing challenges.

Educational Requirements

  • A completed Bachelor’s degree (preferably in marketing, business, or a related field)
  • A minimum GPA of around 3.0 (varies by program)
  • Some programs may prefer or require a background in marketing or business

Experience

  • 1-3 years of professional experience in marketing or a related field is often expected, though strong academic credentials can sometimes compensate for less work experience.

The Application Process:

  • Submit an online application
  • Provide your undergraduate transcripts
  • Include 2-3 letters of recommendation (academic or professional)
  • Write a personal statement or essay outlining your goals and experiences
  • Some programs may require GMAT/GRE scores
  • An interview may be part of the selection process

New Jersey offers several excellent universities that provide both Bachelor’s and Master’s degrees in Digital Marketing, giving you the advanced tools and skills needed to succeed in a competitive and ever-changing industry.

Program: 
Master of Science in Digital Marketing

Modality: Online

Location: Online

Tuition: Unlisted for this specific program, same cost for residents and out-of-state students 

Program Overview:
Rutgers University’s Master of Science in Digital Marketing program, delivered entirely online, holds the rank of #2 among the best online graduate marketing programs in the United States. Accredited by the AACSB, this comprehensive program is designed to be completed within a flexible timeframe of 9 to 12 months, requiring 30 credit hours. The curriculum is taught by seasoned industry practitioners who bring real-world experience into the classroom. This program not only equips students with advanced skills needed for significant roles in the digital marketing arena but also offers extensive career development resources to enhance their professional journey.

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Montclair State University – MS in Digital Marketing Analytics

  • Online or Montclair for in-person sessions
  • Online + Hybrid

Program: 
MS in Digital Marketing Analytics

Modality: Fully online or a mix of hybrid classes

Location: Online or Montclair for in-person sessions

Tuition: $28,480

Program Overview:
Montclair’s MS in Digital Marketing Analytics is a 30-credit, STEM-designated program tailored for both experienced marketing professionals and newcomers to the field. Students in this program will acquire several professional certifications, including the Facebook Blueprint Community Manager Certification, Hootsuite Social Media Certification, Google Ads Display Certification, and HubSpot CMS for Marketers, among several other qualifications. With the option to complete your degree in as few as 16 months full-time with a mix of in-person and online classes or 21 months fully online – this program is perfect for individuals already managing a busy schedule.

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Digital Marketing Degree in Other States

New Mexico

New York

Oklahoma

California

Louisiana

Florida