6+ Virginia Digital Marketing Degrees (Bachelor + Masters)

Amber Felton

Written by Amber Felton

Digital Marketing & Technical Writer

Updated & Fact Checked: 12.21.2024

Digital marketers in Virginia stand to earn between $59,003 and $89,170. The exact salary depends on the specific role and the company. There are different types of digital marketing jobs such as digital marketing manager, social media manager, blog manager, content manager, influencer marketing manager, and SEO manager.

A digital marketing degree is a long-term commitment, typically taking 2 to 4 years of dedicated effort. While the financial investment may seem daunting, the career benefits—ranging from higher earning potential to greater job stability—often outweigh the costs. Universities recognize these challenges and frequently offer scholarships and financial aid packages to make the path more accessible for ambitious students.

To be part of this industry, you can obtain a bachelor’s degree, a master’s degree, a certificate course, or enroll in a boot camp. Bachelor’s and master’s degrees offer more formal academic recognition while certificate degrees and bootcamps are quicker to complete.

Explore your options by taking a look at digital marketing programs offered by various learning institutions below.

Bachelors in Digital Marketing in Virginia

For those who want to set out on a digital marketing career, a bachelor’s degree is the perfect start. It covers everything from the core principles of marketing to hands-on skills like social media management, digital advertising, and SEO. This foundation will not only prepare you to enter the workforce but also give you a competitive edge as you step into the marketing industry.

Educational Requirements:

  • High school diploma or GED
  • Transcripts with a GPA of around 2.5–3.0
  • Some programs may ask for SAT/ACT scores, depending on the institution

Experience:

  • No professional experience is necessary, but internships or volunteer roles in marketing can make your application stand out.

Application Process:

  • Complete the online application form
  • Submit high school transcripts
  • Provide letters of recommendation, typically from teachers or mentors
  • Write a personal statement or essay outlining your goals
  • SAT/ACT scores or interviews may be required for some schools

If you’re ready to start your digital marketing career in Virginia, you’ll find a variety of top programs that equip you with the skills needed for success. With the growing demand for digital marketing professionals, this degree opens doors to many career opportunities.

Modality: On-campus

Credit hours: 120 – 126

GRE: Verbal reasoning score of 150

Resident tuition: $408 per credit

Non-resident tuition: $1,109 per credit

Program Overview:
Old Dominion University’s fourth-largest college, Strome College of Business (SCB), has one of the best undergraduate digital marketing programs for those who want to learn the ins and outs of the industry. 

This digital marketing program equips graduates with basic and advanced knowledge so they can lead digital marketing projects and use various platforms. It teaches skills like social media and search engine marketing. The college provides students with marketing, communication, and analytical knowledge. 

It helps prepare them for demanding roles like digital marketing manager, social media strategist, SEO specialist, and more.

Expert faculty members with years of experience in the field lead the program so they can learn from the best. This course is ideal for individuals who want to enhance their skills, be thoroughly prepared for a career in digital marketing, and build connections as a dynamic marketing professional.

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Modality: On-campus

Credit hours: 120

GRE: Optional

Resident tuition: $520 per credit

Non-resident tuition: $1,070 per credit

Program Overview:
If a dynamic Bachelor’s program in Communication and Digital Studies is what you seek, the University of Mary Washington’s curriculum is worth considering. The 4-year, full-time course encourages the sharing of ideas and enables students to master communication in the digital space.

The curriculum is designed to keep students updated with emerging technology. Participants are also taught how to create powerful messaging, design multimedia campaigns, and build a digital identity. The course can be paired with a range of electives like Introduction to Film Studies, Games and Culture, Approaches to Video Art, and Social Media (among others) for a well-rounded curriculum.

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Modality: On-campus

Credit hours: 69

GRE: Equivalent of a 400 GMAT score

Resident/Non-resident tuition: $522 per credit (includes comprehensive and technology fees)

Program Overview:
The communication degree offered by Radford University is comprehensive. This program has everything from public and investor relations and human resources to community relations, crisis management, and governmental or legislative relations. 

Through active learning and a hands-on syllabus, students will learn to tackle conflict while handling teams, leadership, relationships, public relations, and political campaigns online and offline.

Besides mastering communication, students can analyze and assess communication practices in various settings. In addition, they can put their knowledge to the test by using their written, oral, and visual communication skills.

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Modality: On-campus

Duration: 4 years

Contingent on GPA/GED, SAT/ACT/CLT

Resident/Non-resident tuition: $23,800 per year

Program Overview:
Liberty University’s Bachelor of Science in Business Administration (Digital Marketing and Advertising) is a must if you want to master market research, digital marketing, and advertising. Besides textbook learning, students will also develop skills and critical understanding that will help them gauge the needs and preferences of consumers. This will help them attract, convert, and retain customers through digital content.

In addition, the degree also touches on aspects of domestic and international business like accounting, finance, and marketing.  All these components make the program a well-rounded course.

Along with core classes, students can also choose a specialized class in digital marketing and advertising like Marketing Research, Digital Marketing in a Virtual World, Conversion and Optimization, Customer Retention Through Digital Marketing, Capstone: Human Resource and Marketing, and Composition and Rhetoric.

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Virginia’s Digital Marketing Masters Programs

If you’re a marketing professional or a professional from another field, you can pursue a digital marketing career and become a specialist with the right master’s degree program.

Educational Requirements:

  • A completed Bachelor’s degree (preferably in marketing, business, or a related field)
  • A minimum GPA requirement (usually around 3.0, though it may vary by program)
  • Some programs may require or prefer a background in business or marketing

Experience:

  • Typically, 1–3 years of professional marketing experience is preferred, but some programs may consider strong academic records in place of work experience.

Application Process:

  • Complete an online application
  • Submit your undergraduate transcripts
  • Provide 2-3 letters of recommendation (academic or professional)
  • Write a personal statement or essay outlining your goals and career aspirations
  • Some programs may require GMAT/GRE scores or an interview

Virginia has some highly respected universities offering Master’s degrees in Digital Marketing, allowing you to enhance your knowledge and stay competitive in this rapidly evolving field.

Modality: Online

Credit hours: 33

GRE: Not required

Resident/Non-resident tuition: $1,125 per credit hour

Program Overview:
This Master of Science in Marketing degree program prepares graduates to be leaders in digital marketing. It educates them about digital marketing tools, technologies, and strategies. The program focuses on creating a strong foundation, diving deeper into marketing than regular MBA programs.

Fresh graduates or working professionals who want to advance in their careers can leverage this program to stand out from their peers and thrive in the digital age. In addition, the program is part-time, making it perfect for those who want to learn while working.

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Modality: On-campus

Credit hours: 120 – 126

GRE: Verbal reasoning score of 150

Resident/Non-resident tuition: $750 per credit hour

Program Overview:
West Virginia University (WVU) has an office in Morgantown but many of its classes, including the MS in Digital Marketing Communications, can be conveniently attended online. Since they’re asynchronous, students don’t even have to log on at the same time. 

The Digital Marketing Communications course is comprised of 10 online courses. It includes certifications from HubSpot, Google, and other industry leaders. Meanwhile, you can learn from faculty who are leading major agencies and servicing national clients.

Through WVU’s digital marketing curriculum, you can learn how to build a brand-centric community. You’ll understand how search engine optimization, display marketing, organic and paid searches, content marketing, online campaigns, social media marketing automation, multi-channel analytics, and user experiences work.

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Digital Marketing Degree in Other States

New Mexico

New York

Oklahoma

California

Louisiana

Florida