In Illinois, earning a degree in digital marketing can set you up for success in a rapidly growing industry. While bootcamps and certificates focus on quick skill-building, a Bachelor’s or Master’s degree offers a more comprehensive education. You’ll not only learn practical skills like SEO and social media management but also gain a deeper understanding of marketing strategy and consumer behavior. This foundation prepares you for long-term success in various roles within the industry.
Digital marketers in Illinois earn an average of $58,518 per year. Entry-level roles start around $39,524, while experienced professionals can earn upwards of $86,640. A degree can give you a competitive edge, increasing your chances of securing higher-paying and more stable opportunities.
Practical learning takes center stage through internship and co-op opportunities with industry leaders, enabling students to gain hands-on experience and strengthen their resumes. Career fairs hosted by universities connect students with recruiters and marketing professionals, creating direct pathways to employment with companies eager to hire fresh talent.
If you’re ready to start or advance your career in digital marketing, Illinois offers a range of degree programs tailored to meet your needs. From foundational bachelor’s degrees to advanced master’s programs, these options can help you build the skills and expertise to thrive in the ever-changing digital world.
Bachelor’s in Digital Marketing in Illinois
A Bachelor’s degree in Digital Marketing offers a comprehensive understanding of key marketing areas while allowing you to specialize in areas such as SEO, content marketing, and social media strategy. If you’re new to the field, these programs provide a mix of essential theory and practical skills you can immediately apply in your career.
Educational Requirements:
- High school diploma or GED
- Transcripts from high school or previous education (usually with a GPA of 2.5–3.0)
- SAT/ACT scores may be required depending on the institution
Experience
- No prior professional experience is required, but internships or volunteer work in marketing will make your application stand out.
Application Process
- Complete an online application
- Submit high school transcripts
- Provide letters of recommendation (usually from teachers or mentors)
- Write a personal statement or essay
- Some schools may require SAT/ACT scores or an interview
Illinois is home to several top institutions that offer Bachelor’s degrees in Digital Marketing, providing the foundation you need to grow and succeed in a competitive industry.
North Park University (Digital Marketing (BA))
- Chicago, Illinois
- Online + Campus
Modality: Online or On-Campus
Credit Hours: 120 hours
GRE: Not required
Resident Tuition: $630 per-credit-hour
Non-Resident Tuition: Request information
Program Overview: Embark on a comprehensive journey in marketing with North Park University’s Digital Marketing (BA) program, tailored for recent high school graduates and transfer students alike. This program offers a flexible curriculum covering essential marketing concepts like consumer behavior, advertising strategies, and international marketing principles, providing hands-on experience and practical skills crucial for success. With options for full degree completion or degree-completion programs, students can align their educational and career goals seamlessly. Whether starting fresh or building upon existing knowledge, this program ensures the quality and relevance of education, equipping students with the tools they need to excel in diverse marketing careers.
Northern Illinois University, College of Business (Bachelor of Science in Marketing)
- DeKalb, Illinois
- Campus
Modality: On-Campus
Credit Hours: 120 hours
GRE: Not required
Resident Tuition: $13,248
Non-Resident Tuition: Request information
Program Overview: The Bachelor of Science in Marketing from Northern Illinois University offers a comprehensive education in various facets of the marketing field, including international marketing, strategic marketing, professional sales, and digital marketing. With an emphasis on practical skills and industry relevance, students can tailor their coursework to align with their career aspirations. The Professional Sales Program boasts an impressive track record, with a majority of students securing positions in their desired companies prior to graduation. Meanwhile, the Digital Marketing specialization equips graduates with sought-after skills for roles in direct marketing service bureaus, online marketing agencies, and more. Through a combination of core curriculum, departmental requirements, and elective options, students develop a well-rounded understanding of marketing principles while gaining hands-on experience to thrive in the marketing landscape.
Lewis University (Digital Marketing, B.S.)
- Romeoville, Illinois
- Campus
Modality: On-Campus
Credit Hours: 128 hours
GRE: Not required
Resident Tuition: $19,400 per semester
Non-Resident Tuition: Request information
Program Overview: At Lewis University, the Digital Marketing, B.S. program offers a forward-looking approach to marketing in today’s digital landscape. Through a blend of traditional marketing principles and cutting-edge online strategies, students dive into the intricacies of reaching and engaging audiences across digital platforms. With a focus on practical skills, graduates emerge equipped to navigate the complexities of digital marketing, from content creation to SEO and beyond. The program boasts an impressive record of success, with graduates entering the workforce or pursuing further education, supported by a strong network of over 300 employers. Additionally, minors in Digital Marketing cater to both business and non-business majors, providing diverse opportunities for skill development and career advancement. Through sample courses and on-campus involvement, students gain hands-on experience and industry insights, preparing them for roles as online community managers, digital marketing strategists, and more.
Illinois Digital Marketing Masters Program
Already have a Bachelor’s degree? A Master’s in Digital Marketing is a great option if you want to refine your expertise and stay ahead in the rapidly evolving digital space. These programs cater to recent graduates and professionals alike, offering advanced strategies and tools to keep you at the top of your game.
Educational Requirements
- A completed Bachelor’s degree (preferably in marketing, business, communications, or a related field)
- A minimum GPA of around 3.0 (varies by program)
- Some programs may require or prefer a background in business or marketing
Experience
- Professional experience (usually 1–3 years) in marketing or a related field is often preferred, but strong academic credentials may help you qualify without it.
Application Process
- Complete an online application
- Submit undergraduate transcripts
- Provide 2–3 letters of recommendation (academic or professional)
- Write a personal statement or essay
- GMAT/GRE scores may be required for some programs
- An interview might be part of the process
Illinois offers excellent institutions with Master’s programs in Digital Marketing, equipping you with the expertise needed to stay competitive in this ever-changing field.
Regardless of where you’re starting, digital marketing degree programs in Illinois can provide you with the knowledge and experience to build a successful career in this growing industry.
Modality: Online
Credit Hours: 36-37 hours
GRE: Not required
Resident Tuition: $909.75 per-credit-hour
Non-Resident Tuition: $909.75 per-credit-hour
Program Overview: Go on a journey into digital marketing with Northern Illinois University’s AACSB-accredited Online Master of Science in Digital Marketing (MSDM) program. Led by industry-focused faculty, the curriculum covers a spectrum of essential topics, from content creation and social media management to SEO strategy and marketing analytics. With flexible enrollment options, including fall and spring admission, and 100% online delivery, the program accommodates diverse schedules, allowing students to graduate in as little as 18 months. Exclusive networking opportunities further enhance the learning experience, connecting students with industry professionals for valuable insights and career advancement prospects. Upon completion, graduates are equipped for a range of high-demand roles, including content strategist, SEO strategist, marketing manager, and more.
Illinois Institute of Technology (Master’s in Marketing Analytics (M.S.))
- Chicago, Illinois
- Campus
Modality: On-Campus
Credit Hours: 33 hours
GRE: Not required
Resident Tuition: $1,780 per-credit-hour
Non-Resident Tuition: Request information
Program Overview: Immerse yourself in the cutting-edge world of marketing analytics with the Illinois Institute of Technology’s Master’s in Marketing Analytics (M.S.) program. Designed to meet the demands of today’s data-driven marketing landscape, this STEM-designated program equips students with the skills to analyze consumer behavior and optimize marketing strategies for maximum impact and return on investment. Led by industry experts and bolstered by hands-on experiences through Illinois Tech’s Elevate program, students can dive into predictive analytics, artificial intelligence, digital marketing, and more. Plus, with scholarships available for both domestic and international students, pursuing an M.S. in Marketing Analytics at Illinois Tech is a strategic investment in anyone’s future.
DePaul University (Marketing (MS))
- Chicago, Illinois
- Campus
Modality: On-Campus
Credit Hours: 28 hours
GRE: Not required
Resident Tuition: Request information
Non-Resident Tuition: Request information
Program Overview: Enter into the marketing world with DePaul University’s Master’s in Marketing program. Designed to cultivate dynamic professionals, this program offers a hands-on approach to learning under the guidance of esteemed faculty who are experts in the field. Through a comprehensive curriculum, students explore key areas such as marketing strategy, consumer trends analysis, and ethical decision-making, equipping them with the skills necessary for success in today’s competitive market. Through initiatives like the Marketing Leaders Community and a strong alumni network, students can collaborate with peers and build valuable connections that extend beyond the classroom. With scholarship opportunities available and a supportive community, taking the next step toward a fulfilling career in marketing has never been more attainable.
Digital Marketing Degree in Other States
New Mexico
New York
Oklahoma
California
Louisiana
Florida