Arkansas offers promising opportunities for those looking to build a career in digital marketing. Professionals in the state earn an average salary of $50,799 per year, with entry-level roles starting around $23,040 and experienced marketers earning up to $112,002 annually.
Additionally, the financial benefits are clear—degree holders typically command higher salaries over the course of their careers compared to those with only short-term training programs. In corporate settings, having a degree signals preparedness for managing large teams, overseeing multi-million-dollar campaigns, and navigating the strategic complexities of high-stakes roles.
Whether you’re starting fresh or looking to advance, here are some bachelor’s and master’s programs in Arkansas that can help you build the skills needed to thrive in digital marketing.
Bachelors in Digital Marketing in Arkansas
Bachelor’s programs in digital marketing are widely available in Arkansas, offering a solid foundation for a career in online marketing. The programs combine general marketing and business education with focused coursework in digital strategies, including social media marketing, SEO, and market research.
Educational Requirements
- High school diploma or equivalent (GED).
- Transcripts showing at least a 2.0–3.0 GPA, depending on program requirements.
- Some programs may require standardized test scores like the SAT or ACT, but not all do.
Experience
- No prior work experience is necessary, but internships or volunteer marketing roles can strengthen your application.
Application Process
- Complete an online application form.
- Submit high school transcripts.
- Include recommendation letters from teachers or mentors.
- Write a personal statement or essay explaining your interest in digital marketing.
- Provide SAT/ACT scores if required.
- Some programs may offer an optional interview to discuss your goals.
Ready to get started? Here are some of the best schools in Arkansas offering bachelor’s degrees in digital marketing to help you achieve your goals.
University of Arkansas (Bachelor of Science Business Administration in Marketing)
- Fayetteville, Arkansas
- Online
Modality: Online
Credit Hours: 120 hours
GRE: Not required
Resident Tuition: $255.51 per-credit-hour
Non-Resident Tuition: $255.51 per-credit-hour
Program Overview: Prepare for a dynamic career shaping product planning, distribution, promotion, and pricing strategies. Dive into consumer behavior, marketing research, and strategic marketing, gaining insights into the core functions of marketing within organizations. Through coursework and assignments, students develop crucial skills in marketing products, conducting business analysis, and presenting information effectively. This degree equips students to communicate adeptly in professional settings, think critically in evaluating marketing decisions, and apply marketing concepts across various business disciplines. With a focus on global and international business, students cultivate empathy for diverse customer bases and cultures. Accredited by AACSB, this course offers a 100% online program with flexible scheduling, allowing students to complete their degree in as few as four years.
Arkansas Tech University (Bachelor of Science in Business Administration in Digital Marketing)
- Russellville, Arkansas
- Campus
Modality: On-Campus
Credit Hours: 120 hours
GRE: Not required
Resident Tuition: $2,997.36 per-12-credit-hours
Non-Resident Tuition: $5,994.72 per-12-credit-hours
Program Overview: Prepare for the forefront of modern business with a Bachelor’s Degree in Digital Marketing. This program equips students with the skills needed to navigate the rapidly evolving landscape of digital marketing. Through courses covering marketing research and analytics, integrated marketing communication, social media marketing, digital metrics, and retailing in the virtual marketplace, students gain a comprehensive understanding of measuring customer preferences, data collection and analysis, and crafting effective marketing strategies. Practical experience opportunities, such as consulting with small businesses and conducting marketing research for local organizations, provide hands-on learning experiences. The curriculum is designed to develop proficiency in web and mobile technologies, business information systems, and quantitative business analysis, ensuring graduates are well-equipped for success in the digital era.
University of Arkansas at Little Rock (Marketing, B.B.A.)
- Little Rock, Arkansas
- Online
Modality: Online
Credit Hours: 120 hours
GRE: Not required
Resident Tuition: $292 per-credit-hour
Non-Resident Tuition: Request information
Program Overview: Embark on a journey toward impactful careers in advertising, marketing management, and professional sales with a Bachelor of Business Administration in Marketing. This fully online digital marketing emphasis equips students with the strategic insight needed to navigate today’s digital marketplace effectively. This 120-hour degree program integrates three fundamental pillars of marketing: advertising to consumers and businesses, understanding and connecting to the marketplace, and building and managing essential relationships for success. Graduates emerge prepared for diverse career paths including advertising, marketing management, market research, and digital marketing.
Arkansas Digital Marketing Masters Programs
A Master’s in Digital Marketing is a great option for those in Arkansas looking to advance from entry-level roles to higher-paying managerial positions. These programs provide in-depth knowledge in digital analytics, strategic marketing, and leadership, giving graduates an edge in the competitive job market.
Educational Requirements
- A completed bachelor’s degree in marketing, business, communications, or a related field.
- Typically, a minimum GPA of 3.0.
- Some programs may require a specific background in business or marketing.
Experience
- 1-3 years of professional experience in marketing or a related field, although some programs may accept applicants without prior work experience.
Application Process
- Fill out the application form.
- Submit your undergraduate transcripts.
- Provide 2-3 letters of recommendation from academic or professional contacts.
- Write a personal statement or essay.
- Some programs may require GMAT/GRE scores.
- A program interview may be required for certain universities.
If you’re ready to take your career to the next level, check out some top universities in Arkansas offering Master’s Degrees in Digital Marketing that can help you gain the expertise to succeed.
University of Arkansas, Walton College: Graduate School of Business (Master of Science in Marketing)
- Fayetteville, Arkansas
- Campus
Modality: On-Campus
Credit Hours: 30 hours
GRE: Required
Resident Tuition: $20,280
Non-Resident Tuition: Request information
Program Overview: The Master of Science in Marketing program, offered by the Sam M. Walton College of Business at the University of Arkansas, is tailored for recent graduates and early career professionals aspiring for advanced expertise in Brand/Retail marketing. Grounded in a profound understanding of the evolving marketing landscape, this program fosters customer-focused innovation and decision-making skills crucial for success in brand management. Students delve into challenges posed by shifting consumer behavior, technology advancements, and globalization, while gaining practical insights into standard and advanced marketing analytics. With a curriculum encompassing core courses like Introduction to Marketing, Consumer and Market Research, Digital Marketing, Marketing Analytics, and Retailing Strategy and Processes, supplemented by a range of elective options, graduates are equipped with the strategic acumen needed to thrive in today’s competitive marketplace.
Digital Marketing Degree in Other States
Nevada
Oregon
New York
Washington
Texas
Florida