Digital marketing courses and certificates give you a flexible, focused way to build skills without the big commitment of a full degree or the fast-paced demands of a bootcamp as it lets you target specific skills at your own pace, making them a great option for those who need flexibility.
In terms of salary, digital marketing professionals in California earn an average of $78,055 per year. Entry-level roles start around $45,510, and experienced pros can make up to $133,000, depending on their role and experience level.
Digital marketing courses and certificates in California not only offer a more targeted learning path but also have less strict admission requirements.
Here are some common requirements if you’re interested in earning a digital marketing certificate or taking a course in California:
Educational Requirements:
- High school diploma or equivalent
- Some programs may require a basic understanding of marketing concepts or business (often not mandatory)
Experience
- No professional experience needed, though some familiarity with tools like Google Analytics or social media can help
- No specific experience required; most courses are beginner-friendly
Application Process:
- Online registration or application form
- Some courses may have a brief interview or consultation to gauge your learning goals
- Basic assessment or quiz (for certain programs)
With this more relaxed entry process, courses and certificates are a convenient option for anyone looking to build specific skills in digital marketing without a long commitment. If you’re curious about where you can take these digital marketing courses and certificates in California, keep reading to discover schools offering digital marketing programs that can help you get started
Modality: Online
Credit Hours: 12.0
GRE: Unknown
Resident & Non-Resident Tuition: $3,415
Program Overview:
This course helps students learn how to create effective digital marketing plans, master platform-specific strategies, use advanced tools for analytics and engagement, and analyze market trends and customer data to improve communication strategies and campaign effectiveness. By understanding complex analytics, students can continuously improve and refine marketing efforts.
Students will also learn to navigate digital marketing regulations like GDPR and CCPA, ensuring compliance while maintaining consumer trust.
Program Overview:
This digital marketing course caters to beginners and seasoned marketers seeking to update their knowledge with the latest digital tools and strategies. Through this certification course, students will learn to strategically evaluate and apply digital marketing technologies to achieve specific marketing objectives, like improving campaigns, KPIs, and ROI.
Students will learn to manage customer needs and achieve business goals, producing effective content across various channels. The curriculum includes creating innovative digital experiences and effectively using targeted content, persona-driven messaging, and storytelling. Data analysis, strategy development, CRM, and content management are also covered.
Students who undergo this program will become adept at designing and implementing digital marketing campaigns to enhance customer engagement, build lasting relationships, and support sustainable business growth.
- For more details, the university asks students to schedule a call.
Modality: Online
Credit Hours: 15
GRE: Contentigent of GPA
Resident & Non-Resident Tuition: not listed
Program Overview:
This program is an excellent pathway for students who want to sharpen their analytical and technical skills to tackle the real-life challenges of modern-day marketing. It is ideally suited for those looking to enhance their decision-making capabilities, offering specialized knowledge of current marketing problems.
For those new to the field or contemplating a career switch, this certificate program provides a more comprehensive educational experience. It dives deeper into the marketing discipline and includes additional benefits—such as career services—to help students navigate the job market.
Digital Marketing Certificate, UCLA
- Online + Campus
Modality: Online / On-campus
Credit Hours: 15
GRE: Unknown
Resident & Non-Resident Tuition: $4,350
Program Overview:
As the digital space evolves, learning about emerging technologies, platforms, tools, and channels is essential. The Digital Marketing Certificate by UCLA is for those with a foundational understanding of marketing and who want to expand their knowledge.
It dives deep into how to grow and maintain brands online. Students will learn all about industry trends and explore marketing skills like never before, as the courses are taught by experts. The classes are interactive and incorporate real-world scenarios, case studies, and projects.
Digital Marketing Courses and Certificates in Other States
Nevada
Oregon
New York
Washington
Texas
Florida