Kansas may have a small-town feel but don’t underestimate its educational opportunities! The region is an attractive destination for students and professionals who want to hone their digital marketing skills. This Midwestern state has a growing tech industry, reasonable tuition fees, quality education, and an affordable cost of living.
You’ll also find quality academic programs in the Sunflower State offered by institutions like the Kansas State University and Wichita State University. These colleges offer robust digital marketing courses that focus on real-world skills and practical applications.
During your studies and upon graduation, you’ll have several chances to network with marketing experts, learn insights from industry leaders, and remain updated on the latest trends in the digital marketing landscape. Companies like Koch & Co., Koch Industries, Synergy Group, and Indian Oil are headquartered in Kansas, offering students valuable internship and employment opportunities. Many local organizations are eager to incorporate digital marketing strategies, fuelling the demand for skilled experts.
According to online job board Talent.com, digital marketers in Kansas make an average of $65,500 per year. Entry-level roles usually start at $47,840 while the most experienced employees can make up to $111,550 annually.
So, if you want to level up your digital marketing prowess while enjoying a friendly tight-knit community, Kansas is the perfect place to be. The state possesses a rural charm and a slower pace of life—perfect for students who want to learn and still kick back on the weekends! You’ll find tons of interesting things to do during your downtime like exploring its historic downtown area, engaging in local festivals, and celebrating local cultures and traditions.
Join us as we explore the various programs you can enroll in whether you’re a high school graduate, a professional looking to switch careers, or a specialist who wants to strengthen your credentials. Our list of Kansas digital marketing programs includes undergraduate degrees, master’s degrees, certificate-granting courses, and boot camps.
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Digital Marketing Degrees in Kansas
Digital marketers in Kansas can earn wages that exceed the national average of $70,198, making the state one of the better places to build a career in digital marketing.
Kansas also offers a great work-life balance, ranking 18th among 100 US cities in research conducted by SmartAsset. So, it’s undoubtedly a great place to work. Its thriving economy, connectivity, and remarkably low cost of living only add to the list of perks that make the state a top choice for aspiring digital marketers.
Networking events and other B2B summits are also hosted regularly in Kansas. But most importantly, the state is known for its prestigious educational institutions and colleges that help aspiring marketers learn and hone their skills for career growth. You would be spoiled for choice, irrespective of the degree, course, or certification program you seek.
Because of these reasons, both freshers and experienced professionals can build successful digital marketing careers in the state. That said, you need to fulfill certain criteria to pursue a degree or course in digital marketing. You should also consider any difference in course fees if you’re not a Kansas resident.
Take a look at the digital marketing programs below to get a better idea of what you can expect:
Bachelor’s in Digital Marketing in Kansas
A bachelor’s is an undergraduate degree designed for high school graduates, but anyone can enroll in it if they satisfy certain criteria. Most institutions that offer undergraduate degrees require applicants to have completed a high school level of education. In other cases, you may have to fulfill specific GPA or SAT requirements to be eligible for the degree.
Typically offered as a college degree by leading educational institutions, programs can take four to five years to complete. Many institutions offer the option of acquiring a bachelor’s degree in digital marketing online.
Check out these bachelor’s in digital marketing degrees offered by top institutions in Kansas:
Modality: Hybrid
Credit Hours: 21
GRE: Undisclosed
Resident & Non-Resident Tuition: Undisclosed
Program Overview:
This bachelor’s program aims to build foundational skills in digital marketing and covers multiple disciplines, including content marketing, social media marketing, website strategy/development, and brand strategy.
The course comprises six mandatory papers on various aspects of traditional and digital marketing. You can choose your elective specialization from Brand Promotion and Activation, Advanced Topics in Marketing and Technology, or Digital Entrepreneurship.
You must complete 21 credit hours to get your degree, which is primarily taught online with some offline classes. However, you must score a C+ or above in the marketing paper to complete the program.
Modality: Online
Credit Hours: 120
GRE: Undisclosed
Resident & Non-Resident Tuition: $468.75 per credit hour
Program Overview:
This online bachelor’s degree is a unique course that covers the creative and technical aspects of digital marketing. In this course, you will learn to hone your skills as a new-age marketer, grow into an entrepreneurial mindset, and work as a programmer.
Ideal for tech-savvy students, the course covers topics such as Digital Brand Strategy, Digital Business, Social Media Strategy and Management, and Advanced Programming.
You will graduate with a major in Digital Innovation, a minor in entrepreneurship and innovation, and certificates in computer science and digital engagement. So, Digital Innovation in Media is a fantastic course for professionals who are on the lookout for a dynamic career or planning a shift.
Kansas Digital Marketing Masters Programs
A master’s degree is a postgraduate program that allows students to gain advanced knowledge in any subject of their choice. You can opt for a master’s degree immediately after completing your undergrad or pursue it at a later stage in your career. Like a bachelor’s degree, a master’s degree is also a full-time course offered by colleges and universities.
Check out this master’s degree in digital marketing offered by one of the most renowned educational institutions in Kansas below:
Modality: Online
Credit Hours: 30
GRE: Undisclosed
Resident & Non-Resident Tuition: $695 per credit hour
Program Overview:
Another KU online course par excellence, this master’s degree trains marketing graduates in managerial skills with a keen focus on advanced Digital Marketing, Social Media Strategy, and Integrated Marketing Communications. Upskill by enrolling in this course that will sharpen your skills through a mix of theoretical and practical lessons. You will also learn how to develop marketing strategies aligned with corporate objectives.
The degree is extensive and covers crucial aspects of digital marketing. Most importantly, it has a segment on Marketing Fundamentals. So anyone who has taken a sabbatical from digital marketing and needs a refresher can also sign up for this course.
Marketing Degrees with Digital Concentrations
You can also go for an overarching degree (bachelor’s or master’s) with a specialization in digital marketing. Such degrees provide a holistic learning opportunity and prepare you for a long and flourishing career in the field.
These degrees may vary in duration from one year to four years or more, depending on the level of education on offer.
Check out these marketing degree courses with digital concentrations offered by the top educational institutions in Kansas:
Modality: On-campus
Credit Hours: 15+
GRE: Undisclosed
Resident & Non-Resident Tuition: $351 per credit hour
Program Overview:
This bachelor’s of business administration course in marketing is focused on providing aspiring marketers with competitive knowledge and practical skills that they need to become successful. The course is unique because it takes a consumer-focused approach to marketing and teaches students how to perform technically sound market, consumer, and product analysis.
It covers Marketing Research, Consumer Behavior, and Marketing Management. You can choose your electives from Promotion, Sales, International Marketing, Entrepreneurial Marketing, and Digital Marketing.
You will also get hands-on experience working with brands for their marketing needs via internships and part-time job opportunities. Although an expensive program, Washburn University provides scholarships worth $400,000 towards financial aid for promising students. Additionally, out-of-state students pay the same tuition fee as residents.
Modality: Hybrid
Credit Hours: 33
GRE: Undisclosed
Resident & Non-Resident Tuition: Undisclosed
Program Overview:
This graduate-level degree is designed to help aspiring marketers learn the basics of new-age marketing. It covers the fundamentals of marketing, including strategic electronic marketing, social media marketing, content marketing, analytics, and more. You will also learn about the fundamental differences between traditional and digital marketing.
A vocational degree that aims to make you job market-ready, this 16-week intensive program allows for up to 9 hours worth of credit transfer from other accredited universities. Credit transfers must be from related coursework and subject to the MBA committee’s pre-approval.
Digital Marketing Certificates and Courses in Kansas
In addition to enrolling in a full-time online or offline course, you could also go for certificates and vocational courses if you’re tied for time or plan on upskilling. Your employment prospects will be equally promising, if not better. This is because digital marketing is an ever-evolving discipline with an evergreen learning curve. As long as you have the tenacity to become a digital marketer, you can get certified and launch your career.
Check out the best certificate courses in digital marketing below:
Modality: Online
Credit Hours: 28
GRE: Not Applicable
Resident & Non-Resident Tuition: $549 (One time)
Program Overview:
CMD is Wichita State University’s Director of Executive Education & Center for Management Development (CMD). The Digital Marketing Certificate that CMD offers is one of the best package courses that you can enroll in to kickstart your journey as a digital marketer. Anyone looking to upskill themselves or start a career in digital marketing can opt for this robust certification program.
The program offers comprehensive modules on ten different topics: Digital Marketing Strategy, Content Marketing, Social Media Marketing, Marketing Automation, Web Analytics, Search Engine Optimization (SEO), Paid Search/ Pay-per-Click, Advertising (PPC), Mobile Marketing, and Conversion Rate Optimization. All the course material adheres to Online Marketing Certified Professional (OMCP) standards, so rest assured you will learn valuable lessons.
You can save more than $200 if you sign up for the certification course, but you also have the option of purchasing individual courses that suit your preference. Individual coursework material is only available for 90 days, while the package deal gives you annual access.
Modality: On campus
Credit Hours: 12 (subject to change according to specialization)
GRE: Not Applicable
Resident & Non-Resident Tuition: $399 (One time)
Program Overview:
The workforce development and continuing education division of the Johnson County Community College offers an introductory course to digital marketing. This certification course covers the basics of digital marketing and can be completed within a year. You will learn about email marketing, Google Analytics, paid advertising on social media, social media marketing, WordPress, and more.
This comprehensive certification course is a fantastic entry point for professionals who are keen on digital marketing but have not had any prior training.
Digital Marketing Bootcamps in Kansas
Bootcamps are intensive educational courses designed to help professionals gain practical and technical knowledge in the domain of their choice. Usually of short duration, bootcamps could last for a few days, weeks, or months.
Enrolling in a boot camp in digital marketing is a surefire way of giving yourself a trustworthy launchpad to get started in the industry. You can choose to sign up for this digital marketing bootcamp in Kansas:
Digital Marketing Strategies Boot Camp, Noble Desktop
- Online
Modality: Online
Credit Hours: 78
GRE: Not Applicable
Resident & Non-Resident Tuition: $3295 (One time)
Program Overview:
This bootcamp is part of an online digital marketing certification program offered by Noble Desktop, but you can choose to pursue it singularly for a specialization. The intensive program is curated by subject matter experts and focuses on helping you build practical skills in digital marketing.
Its comprehensive scope covers all the basics of digital marketing for beginners and also has compulsory active training. To make matters better, you can retake the test if you need a refresher free of cost.
Becoming a Digital Marketing Expert in Kansas
As you can tell, anyone with a college degree (bachelor’s or master’s) in digital marketing can explore a career in the industry and Kansas has ample reputable institutions that you can enroll in. These programs are great for aspiring marketers and even entrepreneurs who may need digital marketing skills.
Many potential employers are also willing to offer opportunities to professionals who have attended bootcamps or acquired certifications in digital marketing.
The sky’s the limit when it comes to building a career as a digital marketer. Just find a program that meets your requirements and get started today!
Digital Marketing Degree in Other States
Oklahoma
Colorado
Nebraska
Missouri
Texas
New Mexico